The Side Note

I thought we’d start the week off with a fun and humorous example of how building customer loyalty can help build your brand.

Southwest Airlines does things a little differently when it’s time to give passengers the pre-flight instructions. Instead of the often boring and scripted speech most flight attendants give, Southwest’s David entertains and instructs passengers with a rap.

He actually got passengers laughing and clapping along. I can’t remember the last time I witnessed people in a good mood when boarding a plane. This just goes to show that if you veer from the “usual” and shake things up a bit, you’ll get people’s attention and hopefully get them as returning customers.