Archive for the 'SEO' Category

17
Feb
12

If You Are Not Mobile, You’re Just Standing Still: Why Mobile SEO Matters

By Mark Plumb 2 Comments
Categories: Advertising, Google, Marketing, Mobile advertising, mobile marketing, SEO and Social Media
Tags: , ,

It was a double jaw-dropping statistic from former Google CEO Eric Schmidt at the Internet Advertising Bureau (IAB) Annual Leadership Meeting. Schmidt said that YouTube has reached 200 million playbacks of video content, on mobile devices…(first jaw drop), every day (second jaw drop).

With the explosive growth of iPad and the continued adoption of smartphones, it is clear to Weise Communications that mobile is rapidly becoming the primary device used to access the internet. For marketers, it will be crucial to influence organizations to incorporate SEO practices in mobile sites.

Technological advancements in location-based search and integrated social search results will impact how people use mobile search and how browsers deliver results. In order to increase traffic to mobile pages, it is essential for companies to leverage mobile SEO practices in order to increase traffic and provide a better user experience.

I recently attended a mobile marketing roundtable co-hosted by Alex Valderrama and Greg Olson of Growl, a Denver-area mobile marketing agency. They presented three mobile SEO tips that are necessary to consider:

1)     Create a mobile specific landing page that detects the device the person searching is using and make sure you integrate mobile into traditional website strategy. People using the mobile gateway will not replace the traditional desktop search; instead, it helps reach new customers and sets you apart from the competition.

2)     There is no rule that you must have a robust mobile site, instead, start small. First, launch the mobile site as a web app rather than native app. Then, measure results and grow the mobile site. Most importantly, have a share button on every mobile thing that you do.

3)     Whether or not you are targeting mobile users, people are looking at your site on a mobile device. The quickest solution is to create a landing page with basic information that a mobile users wants: hours of operation, location and directions, etc.

At the same IAB meeting, Mr. Schmidt also shared that 78 percent of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better, smarter and more empowered customer.”

I’ve even downloaded the Red Laser app. I use this app shopping all the time, I scan the barcode of an item and this app provides results of nearby places also selling the same item and the price they charge. Red Laser has already saved me money.

Let us know if you’ve joined the mobile revolution, are you using your smartphone or iPad to access the internet more than your desktop? Has your company adopted a mobile SEO strategy? Share your thoughts here, on our Facebook page at Weise Communications, or message us on Twitter at @Weise_Ideas.

04
Jan
12

Google creates a keyword black hole negatively impacting SEO

By Mark Plumb 1 Comment
Categories: Advertising, Business Strategies, Communications, Google, Marketing, Search engine and SEO
Tags: , , , , , ,

On October 18, 2011, Google announced it would block keywords from natural search results for users signed into Google products such as Google+ or Gmail. Google said the motivation behind the decision was to protect the privacy of personalized search results. This motive is bogus for two reasons:

  1. Google has NEVER provided a keyword search result tied to a specific individual.
  2. They are still providing the keyword search results for someone signed into a Google product if it is PAID search traffic.

Now, our Google Analytics for the Weise Communications website, weiseideas.com and for clients’ websites returns, “Not Provided” as the highest or second highest keyword result.

As someone who creates Internet content, I believe hiding keyword search referral data from unpaid search results impairs my ability to deliver high quality content to my audience and my clients’ target markets.

By creating a black hole of keyword results, I also predict that some websites will turn to black hat tactics to compensate for the loss of data.

However, we send major props to Avinash Kaushik for his post about five steps to Smarter Data Analysis of Google’s https (not provided) change. I have not seen anything close to adapting to Google’s decision and improvising a solution.

What Avinash proposes is not easy to do. Quite frankly, I don’t know any clients that would be willing to pay for this analysis today to improve SEO. However, “not provided” is only at 10 – 18 percent, Google wants that to be as close to 100 percent as possible. I reserve the right to revisit that statement as more and more keyword results are hidden from companies and they feel the pain of not knowing what people are searching to reach their website.

Unless they pay for the privilege.

Let us know if you’ve seen “not provided” search results impact on your SEO. Share your thoughts here, on our Facebook page at Weise Communications, or message us on Twitter at @Weise_Ideas.

 

19
Dec
11

SEO Tip: Improve Your Ranking with Google Places

By Mark Plumb 6 Comments
Categories: Advertising, Business Strategies, Communications, Google, Marketing, Search engine, SEO, Social Media and Uncategorized
Tags: , , , , , , ,

Last week, I had the privilege to be interviewed by Angel Tuccy and Eric Reamer of the Experience Pros Radio Show on KLZ in Denver to discuss search engine optimization – SEO (Click on pic of Angel and Eric for the podcast) Unfortunately, we ran out of time before I could provide a hot SEO business tip that any business with a physical location can implement today.

Google Places is a free service provided by Google that combines a physical address with the robust Google Maps application. Google Places allows an individual to review and evaluate business listings. For marketing professionals,of of the best reasons to understand Google Places is that Google has a clear preference for businesses listed in Google Places when providing search results.

Here is an example, I entered the search term “copying” and the first page of Google has two paid ads, a wiki entry about the subject copying, two company websites FedEx Office and Staples, then the Google Places results. Interestingly, the top three selections in the Google Places listings all have customer reviews.

Now that you see Google Places is important to Google ranking, there are some to do’s that are important:

  • Since Google Places uses an algorithm to list the most relevant results, you should include the most important keywords for your business in the 200-character description of the listing.
  • Listings are allowed to include up to five photos. Use appropriate keyword titles for the pictures that will also help with SEO. It is important to control the photos attached to your Google Places listing because with the fleet of street view camera cars, Google reserves the right to use their sources to add photos to your listing.
  • Encourage customers to leave reviews on the Google Places page. You can set up a program to give a customer a discount on a return visit for a positive review. One note of caution: Do not submit multiple reviews from the same IP address. The people at Google are smart, if you cram a bunch of reviews from the same IP address, Google will identify and consider this type of behavior a violation.
  • Be sure to add your Google Places site to your analytics. In addition to traffic, the analytics dashboard will show you the search terms used to find your Google Places listing. This will provide valuable information as you can focus your content creation on relevant search terms.

Let us know if you’ve used Google Places and seen impact on your SEO. Share your thoughts here or on Facebook at Weise Communications and follow us on Twitter at @Weise_Ideas.

11
Aug
11

Is Google+ Creating a New Type of SEO?

By Mark Plumb 2 Comments
Categories: Advertising, Google, Google Plus, Marketing, Search engine, SEO, Social Media and Uncategorized
Tags: , , , , ,

As Google+ keeps growing, many people are wondering, what will the new ‘+1’ feature do for SEO?” Will Google searches give a search advantage to sites that have been “+1?”

We believe Google+ is essentially going to put a different spin on searching.  The +1 button is similar to Facebook’s “like” button.  However, Google is taking it one step further.  If your friends and family recommend content with the +1 button, this content is going to become more relevant in your searches. SEO Scheduler discussed what Google insiders said about this new +1 feature:

“Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality.”

Essentially Google+ is turning SEO into SER, Search Engine Relevance.  And the relevance part is if people you know “like” certain content. The ability for this to change the way you get content from searches is going to be a slow process, so no need to worry just yet.  First of all, you must be signed into Google+ for this to have any affect on the content Google gives you.  Also, until you build your Google+ circles and recommending content reach critical mass, the social search feature isn’t going to have much impact.

Another thing to be aware of is that Google has not yet set up profiles for businesses.  You may notice that in order to get information from a business on Google+ page, it must be from a specific person, not the business.  For marketers, once business profiles are implemented, jump on the bandwagon ASAP.  This will definitely improve SEO and allow a business to utilize “relevance searching” to your advantage.

Our best advice today is to be keenly aware of Google+. Start by implementing +1 buttons on websites to get better page rankings. However, there is no need to immediately change the way you create SEO. Our prediction is that social searching could be HUGE in the near future!

Props to Natalie Kleopfer for her research and contributions to this story.

Let us know if you have started implementing +1 buttons and if you are using Google+. Share your thoughts on the impact of Google+ with us on Facebook at Weise Communications and follow us on Twitter at @Weise_Ideas.

26
May
11

Google Panda: Newly released SEO algorithm changes act more like a grizzly

By Mark Plumb 1 Comment
Categories: Advertising, Business Strategies, Communications, Google, Marketing, Search engine, SEO and Web sites
Tags: , , , , , ,

The panda has been released! The good news: it is a much better web search experience for Google users. The more challenging news: companies are going to have to react to these changes and implement new web practices.  The new Google algorithm, called Panda, was created to lower rankings for low-quality sites.

One of the very visible changes with Panda is the ability for USERS to block content delivered to them with one click.  Google has promised that they will not use blocking data to change the algorithm, instead they will watch blocking data to authenticate the algorithm. “Authenticate not change,” sounds a little like “Trust but verify;” – potential slippery slope if concerted efforts are launched to artificially suppress content by users…or rival companies.

Here’s an example of how users can block content:

In this search, I am using Mozilla Firefox to search “Twister.”  I get a mix of the children’s game, the movie starring Helen Hunt and Bill Paxton, and tornadoes. I also come across a random restaurant called Twister, seen below.

If you click a link, then hit the back button return to the Google search, you will see an opportunity to block that result from the search.

In this second picture, if you look at the area highlighted in the yellow circle, you’ll see “Block all www.twistersgrill.com results”

In early testing using the Google Chrome browser, they found an 84 percent overlap in sites that were negatively impacted by Panda and sites that users had blocked during the Chrome testing.

Winners in a world after Panda will be companies focusing on high-quality original content. Marketers should consider blogs, infographics, webinars, whitepapers, etc. to attract links with authority. Copify Director Martin Harrison describing the increase in copywriting jobs “SEOs are realizing that quality content really will make the difference as Google continues to refine its algorithm.” Google Engineer, Matt Cutts described Panda impact, “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”

Backlinks are legitimate traffic drivers to high quality content. Marketers should strive to secure quality backlinks to increase authority to your website. Backlinks from content farms like answers.com, ezine.com, eHow.com and Suite101.com are detrimental to your organic web search.

Keyword bloat is a slow death sentence for any website. You have to choose relevant keywords that will work together on the page. Keyword bloat happens when companies use keyword density as a measure of optimization and they constantly add keywords in an attempt to improve page rankings.  One of the ways Panda can discern keyword bloat is the length of time it takes for the website to load.

Tell us if you’ve used the new block content option from Google and if you have seen an improvement in searching. Share your thoughts with us on Facebook at Weise Communications and follow us for free on Twitter at @Weise_Ideas.

21
Mar
11

“Black Hat” SEO Tactics: Lessons Learned from JCPenney

By Heather Horsey 2 Comments
Categories: Black Hat SEO, Business Strategies, Search engine and SEO
Tags: , , , ,

As a business or franchise owner, online marketing through effective search engine optimization (SEO) is essential. However, what happens when “black hat” tricks are used to insure top rankings? Ask JCPenney. Recently it was revealed that JCPenney used dirty SEO tactics during the holiday season to maintain the number one ranked spot within search engine results pages (SERP). For months on end if someone searched using the keywords dress, luggage, area rug or bedding; JCPenney was the first result to hit the screen. This was not because JCPenney was seen as the most essential or relevant site for these products. JCPenney appeared in the number one spot because of the adverse “black hat” tactics.

Recently The New York Times release an article “The Dirty Little Secrets of Search,”  exposing JCPenney’s “black hat” tactics and highlighting Google’s penalty for their use.

There are a number of factors that directly impact the ranking of a website within search engine results. One factor is the amount of links from one site to another. For example, if you own a site that showcases a cleaning business and each of your clients has a link from their site to yours, this will cause your cleaning site to rise in search engine rank. Linking adds credibility and more visibility to your website. This is the tactic used by JCPenney but not in an honest way. According to the article, “Someone paid to have thousands of links placed on hundreds of sites scattered around the Web, all of which lead directly to JCPenney.com.” As a result of this the retailer was able to outrank the competition and brand manufactures for months on end. This tactic was dirty and gave the store a very unfair advantage.

The goal of Google and other search engines is to provide the most relevant search results for their users. Upon finding out JCPenney paid for link placement, Google took immediate action to manually correct the issue. Google aimed to specifically demote JCPenney. They were very successful in this corrective agenda. Merely weeks ago, JCPenney was number one on the search engine charts, today it is buried due to their questionable SEO tactics which resulted in the immediate displacement of the company’s search engine consultant firm.

The JCPenney story acts as a lesson to all online advertisers and businesses that aim to obtain higher search engine rankings. The use of legitimate SEO tactics is imperative. It is vital that your business uses “white hat” methods to insure success in SEO.

If you are looking for fresh ideas to help maximize the SEO of your site or would like to share valuable tips please contact us. Share with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

18
Jan
11

Three Ways Your Blog Can Improve Your SEO

By Mark Plumb 2 Comments
Categories: B2B, Blogger, Blogs, Communications, Facebook, Google, Marketing, Search engine, SEO, Social Media, Social Networking and Twitter
Tags: , , , , , , , ,

According to Hitwise, Facebook was the top visited website in the U.S. in 2010, accounting for 8.93 percent of site visits in 2010. Google came in second at 7.19 percent. Additionally, six of the top 10 searched terms were related to social media, this is further indication that social networking is the first source for information while searching the web.  There are some simple tricks to leverage your company blog and the social media trend that will increase your SEO.

  • Link Bait – Obtaining quality links to your website has a direct impact on SEO. One effective way to gain more links is to provide the bait to attract the links. Link Bait is anything you create on the Internet that inspires other people to link to it. You simply need to provide the incentive to get someone to link to your content.

You may ask, why would someone link to my content? Basic human nature, people share content that makes them seem funny, helps them appear to be clever or possess special information.

With publications like Newsweek predicting 2011 to be the year of the social media bubble, effective link bait will become critical as people turn to websites like Twitter and Facebook as their first source for information.

  • Easy to Share – By writing content that provides value, is easy to read and is easy to share, you’ll attract more inbound links. You must keep your headline ‘re-tweetable’. Not only must your headline be intriguing enough for someone to want to learn more, but you also need to account for the 140-character limit on Twitter. With many websites allowing visitors to post a micro URL (i.e. bit.ly, goo.gl or ow.ly) onto their Twitter account, and to allow for your Twitter handle, you’ll need to keep the headline to under 100 characters.
  • Content to Share – Even if you create some great content and make it easy to share, you still need to consider what people will actually share.  This is by no means an exhaustive list, however, these categories are the most likely content to be shared:
    • First to Cover News/Discuss News
    • Insight/Perspective on Controversial Topics
    • Behind the Scenes or Insider’s View
    • Lists/Poll Results/Informational Graphics
    • Reviews/Recaps/Roundups
    • Really Humorous Video

Let us know if you have other SEO-improving tips for blogs. Share your thoughts with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

 

 

03
Nov
10

Spam-free Searching: Can Blekko Seize the Moment?

By Mark Plumb Leave a Comment
Categories: Bing, Blekko, Business Strategies, Google, Marketing, Reputation, Search engine, SEO and Yahoo!
Tags: , , , , ,

Alternative search engine relies on Slashtags

Bing TV Ad - Search Engine Overload

I’ve always enjoyed the TV ads for Bing, they focus on one of my biggest frustrations with search engines – the superfluous, unrelated information delivered as search results.  Bing was the first alternative search engine focused on providing better search results. Although, once the deal with Yahoo! was finalized, it can be argued that they are courting the same advertising dollars as Google – as evidenced with the Bing PPC guidelines.

Google addressed the issue with the launch of Google Instant in September. It allows me to refine my search terms dynamically.  Now, comes a new search engine, Blekko, currently in beta. This search engine encourages the use of slashtags to reduce spam.

Basically, a slashtag filters search results by limiting the sites that are searched.  The slashtag mirrors the popular Twitter hashtag and if slashtags catch on, search could be significantly changed.

Here’s a quick example of the slashtag “/”:

If you select a topic that has a lot of content covered from many viewpoints, you can use the hashtag to identify the viewpoint you wish to find.  If your subject is “global warming”, you can use the slashtag /liberal or /conservative and get distinctly different results.

Since the more traditional search engines do not provide results ranked by journalistic integrity, the searcher has to wade through content returned driven from SEO-centric sites that aggregate content without regard to reputation, credibility or integrity. The flood of second-rate, SEO-driven content is an opportunity for a search engines that eliminate spam.

This leads to a series of interesting questions that will impact future marketing decisions:

  • Will Blekko gain traction outside the tech community?
  • Will slashtags impact search engine optimization techniques?
  • Will the public change behavior and type a symbol prior to searching for a topic?
  • Are the searches really better than what I can get with Google?

Blekko acknowledges that it is still in the embryonic stages. That is partially why it still in its beta stage. “This is just the beginning.  We wanted to put out a base set of features, but we can think of lots of ways to work with our users to improve search,” said Blekko CEO Rich Skrenta.

Tell us if you think there is an opportunity for a new search engine or are we already saturated, and if you think the slashtag is an innovation or just too late to make a difference. You can find Weise Communications on Facebook and follow @Weise_Ideas on Twitter.

 

09
Sep
10

Google Instant: More than Interactive Search

By Mark Plumb Leave a Comment
Categories: Advertising, B2B, B2C, Business Strategies, business to business, business to consumer, Google, internet marketing, Marketing, PPC and SEO
Tags: , , , , , , , , ,

On Sept. 8, Google announced the improved search feature, Google Instant.  Users on Google Chrome, Firefox, Safari or Internet Explorer 8 will begin to see results displayed as soon as they type in queries.

At first glance, this simply seems like a time-saver, Google estimates 2 – 5 seconds saved per search. Really only enough time to sip your coffee. However, there is real value to the consumer, and marketers will need to step up vigilance on search term optimization especially for pay per click (PPC) campaigns.

For the consumer, Google Instant is better than the Google suggestions at the bottom of the first page of results. By seeing results as you type, you are better able to refine your search on the fly.  Google Instant makes interactive suggestions based on where others have been before.

For example, I typed in ‘ex’ and as you can see Google Instant delivers Expedia as my first option.

BEWARE! Marketers need to be concerned with the rest of the Google changes.  In preparation for the launch of Google Instant, Google quietly updated their keyword tool. This generated numerous reports of huge drops in search traffic numbers.

According to Gary Adam Shannon of searchenginewatch.com, the (exact) phrase [golf clubs] used to report an estimate of 165,000 monthly searches two weeks ago:

As of right now, the (exact) phrase [golf clubs] reports 33,100 monthly searches.

If you are currently running a PPC campaign, you must re-evaluate your search terms based on the changes Google has implemented.  This will impact website planning, SEO efforts and embedding keywords in websites.

Additionally, a faster, more streamlined search means less opportunity for long tail searches. This will drive up the PPC cost for popular search terms. Online marketers are going to have to go back to the basics as it relates to managing the search engine.

Let us know what you think of Google Instant and if you have seen a drop in your search traffic.  Follow Weise Communications on Twitter for more updates.

13
Aug
10

Meet the new Tweet button

By Mark Plumb 1 Comment
Categories: Advertising, Blogger, Blogs, Communications, Marketing, SEO, Social Media, Social Networking and Twitter
Tags: , , , , , , ,

Meet the new Tweet button

Twitter has officially launched the new Tweet button. This new Tweet button will reside on your website or blog and has these main features:

  • Provide a retweet counter
  • Allow readers to easily share stories and other content
  • Enables readers to follow another Twitter user.

One major advantage of the new Tweet button is that readers can share what they’re reading without having to copy and paste the web link. Improved functionality of the Tweet button includes:

  • Clicking the Tweet button brings a pop-up box already populated with a short link tied to the Twitter user’s account.
  • Comments can be added next to the link (stay under 140 characters).
  • Twitter makes suggestions on other people to follow based on the author and content.

Twitter also released a short video explaining the new Tweet button.

The marketing implications are clear. The new Tweet button makes it easier than ever to drive traffic to your website.  There are a few website that were part of the Tweet button launch party including USA Today and You Tube. I used the new Tweet button today on a Walt Mossberg Digital Solutions blog and it was remarkably easy.  Placing the Tweet button on your blog will encourage content sharing and should improve SEO metrics.

The apparent loser with this announcement is the current Twitter sharing service, TweetMeme. However, TweetMeme announced they would be working closely with Twitter on technological challenges.  Hmmm…sounds like Twitter is offering TweetMeme a consolation prize.  On the other hand, Twitter says malfunction when the new button launched yesterday was only a momentary problem. So, if you’re seeing an error, be sure to clear your cache memory.

Until I get the Tweet button on our blog, be sure to follow us on Twitter: http://twitter.com/Weise_Ideas

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