Three months before the big game and FOX has sold out advertising for Super Bowl XLV. Coupled with Thursday’s announcement that Microsoft net income rises 51 percent in the quarter ending Sept. 2010, these are two strong indicators that corporate spending is making a comeback.
Selling out the Super Bowl this early is quite an accomplishment. It calls attention to the improved economic conditions providing comfort to advertisers. It also indicates the appeal of live sports to marketers who continue to seek appointment TV in the era of DVR’s but that is a blog topic for another time. If you use that DVR, you might have missed some creative ads, for example this spot from KGB.com.
- In 2010, CBS aired 48 minutes of advertising including NFL messages and CBS promotions for programs.
- There were 66 spots sold at an average of $2.75 Million for 30 seconds = $181 Million.
- Last year, due to the economic downturn, Pepsi and General Motors sat out the Super Bowl (they are back in 2011).
Automakers, beer/soft drink companies and dot.com’s are still the categories most represented, companies reported to be in the 2011 Super Bowl ad lineup include:
As other evidence of increased corporate spending is revealed, this is an important time for marketers to look for short-term opportunities to buy advertising at a discount once the elections are over November 2. Advertising outlets are still feeling downward pressure on prices and marketers can take advantage before the outlets prices reflect the demand for advertising.
Tell us if you have seen indicators of corporate spending making a comeback, and how you have been able to leverage the network into business gains. Please write a comment and let us know. You can find Weise Communications on Facebook and follow @Weise_Ideas on Twitter.