Travis has been going on and on about the Salvation Army’s ads on Denver buses. He particularly likes their slogan “When you put money in our kettle, expect change.”
His enthusiasm prompted me to see what the organization is doing this holiday season by way of PR, and I was quite pleased to read about the social media efforts they’ve begun to help combat decreasing traditional kettle donations.
The story “Can social media fill Salvation Army kettles?” on www.ragan.com, highlights the organizations online networking initiative that utilizes Facebook and MySpace to “reach a younger, tech-savvy audience and foster giving despite widespread belt-tightening.”
These efforts seem to be working. Online donations, which include donations received both through The Salvation Army’s Web site and virtual kettles, are up from this time last year. Plus the reward for top-grossing “team kettles” – an authentic red kettle signed by the Jonas Brothers, the pop musical group who appear in their TV ads (see ad below) – can only stand to help fundraising, given this particular demographic.
As I mentioned above, I was pleased to see an organization using social media for the holidays and even more pleased to see them using it well. It’s heartwarming to know that despite the down economy people are still giving, even if it’s not in the traditional way.
To read the full story, click here.
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