Twitter plans to release a real time analytics dashboard in Q4.
We’re enjoying the new Twitter interface discussed in the SideNoteBlog yesterday, Home Tweet Home. If you can breakaway from the new interface there’s much more exciting news coming from the microblogging site.
Ross Hoffman, a member of the Twitter business development team, recently discussed at the Sports Marketing 2.0 Summit a soon to be released free analytics dashboard that will help Twitter users understand how others are interacting with their tweets.
The dashboard is being built by Smallthought Systems, the team Twitter acquired in June. One of the exciting parts of the announcement is that by providing free analytics, Twitter is reversing the policy of incorporating analytics as a part of their business model. Additionally, this is a shrewd strategy, as free analytics will virtually shut out third-party analytics providers such as Klout and Twitalyzer.
For marketing professionals, this is huge news from Twitter as analytics are critical to justifying marketing ROI and improving efforts. Hoffman said the product will also leverage algorithms from Twitter Resonance in order to show users which tweets are spreading and who is influential in their network.
Let us know what you would like to see in terms of Twitter analytics and how you plan to use analytics to improve your social media marketing programs. Let us know in the comments below. You can find Weise Communications on Facebook and follow @Weise on Twitter for more updates.