Archive for the 'Holiday' Category

20
Nov
09

Gap commercial… What is the problem here?

In the last few days, the blog world has exploded in controversy with this new Gap holiday commercial. I saw it on TV last night and I thought there was cool dancing, there must be cheer leaders to pull that off, especially the girl who gets tossed 20 feet in the air at one point, nice sound stage to shoot on, good choreography. I also think the lyrics were fine…except that the Gap is showing its PC side. We have seen mostly PC holiday messages for years now.

But now there are groups (well, one actually: American Family Association – AFA) that are all bent out of shape because in the commercial’s lyrics say “You 86 the rules, you do what feels just right.”

I just dont understand the problem with the commercial. What do you think?

I have to run. I am attending a “Celebrate the coming of Winter with this Winter Welcome gathering” at Stapleton’s town center. Now that’s just another PC name for the lighting of the Christmas lights at my town center.  I hope people aren’t upset when they get there to find out Christmas won’t be mentioned anywhere. What a world we live in.

Here are the lyrics for the GAP commercial:
Two, Four, Six, Eight, now’s the time to liberate
Go Christmas, Go Hanukkah, Go Kwanza, Go Solstice.
Go classic tree, go plastic tree, go plant a tree, go add a tree,
You 86 the rules, you do what feels just right.
Happy do whatever you wanukkah, and to all a cheery night.

Go Christmas, Go Hanukkah, go whatever holiday you wanukkah.

23
Dec
08

Salvation Army’s Social Media

Travis has been going on and on about the Salvation Army’s ads on Denver buses. He particularly likes their slogan “When you put money in our kettle, expect change.”

His enthusiasm prompted me to see what the organization is doing this holiday season by way of PR, and I was quite pleased to read about the social media efforts they’ve begun to help combat decreasing traditional kettle donations.

The story “Can social media fill Salvation Army kettles?” on www.ragan.com, highlights the organizations online networking initiative that utilizes Facebook and MySpace to “reach a younger, tech-savvy audience and foster giving despite widespread belt-tightening.”

These efforts seem to be working. Online donations, which include donations received both through The Salvation Army’s Web site and virtual kettles, are up from this time last year. Plus the reward for top-grossing “team kettles” – an authentic red kettle signed by the Jonas Brothers, the pop musical group who appear in their TV ads (see ad below) – can only stand to help fundraising, given this particular demographic.

As I mentioned above, I was pleased to see an organization using social media for the holidays and even more pleased to see them using it well. It’s heartwarming to know that despite the down economy people are still giving, even if it’s not in the traditional way.

To read the full story, click here.




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