Today’s blog post combines three of my favorite things: public relations (the fun, unpredictable kind), sugary treats (I’m addicted) and Gwyneth Paltrow (she’s just fabulous all around).
When GOOP, Gwyneth’s weekly newsletter and blog, arrived in my inbox this morning, I was happy to see that this week’s topic was about baking sweet, sugary goodies. But I was especially excited after reading about Treat Street, “the original, friendly, neighborhood, underground, roving, secret bakery,” which is in Los Angeles.
Three friends, who also happen to be artists, cooks and writers/editors, started Treat Street back in 2006. Every now and then – whenever the mood strikes them to bake lots and lots of goodies – they set up their cardboard “shop” in a driveway and sell their yummy treats. And, apparently, Treat Street is a big hit everywhere it goes.
I can’t get over what an amazing idea this is and how it’s taken off with little to no promotion. It’s not exactly guerrilla PR or marketing, it’s more like … guerrilla retailing. The fact that they pop up unannounced in a neighborhood and draw the attention (hey, Gwyneth Paltrow is blogging about them) and sales necessary to keep it up, shows that their business model is working – plus they offer a great product. Their PR and marketing program seems simple enough – be fun and unpredictable. I like that! Sometimes the best publicity efforts are the simplest ones.
What fun, simple or unpredictable PR or marketing program have you run across lately? Share your stories here.
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