Special thanks to Hande Uckaleler for providing this blog post.
Are you thirsty? Go get a glass of water. What about ice? For sure, why not?
You know that water is life; water is health; water is everything for our body. As the saying goes, “eight glasses of water a day.” For the developed world, clean water is easy to find.
But, according to UNICEF, nearly 900 million people worldwide lack access to safe drinking water. Almost half of them are children and everyday 4,100 children die of water-related diseases.
A couple weeks ago was World Water Week. Many companies tried to gain attention about water. The companies hosted some events about different themes such as water quality, water supplying, water management, and water saving. UNICEF’s “Dirty Water” during World Water Week were not only one of the best guerilla-marketing campaigns we have seen in a while, but it also shed great light on the clean water issue.
They installed a vending machine in Manhattan’s Union Square raising awareness about the issue. The vending machine sold dirty water in various flavors – cholera, typhoid to name a few.
The dirty water campaign put dirty water bottles in the hands of New Yorkers. They got to see first hand what other people in developing nations are facing when they go to drink water to stay alive. Luckily, the campaign collected donations rather than expecting New Yorkers to drink the dirty water. The $1 bottle of water is enough for a child to drink clean water for 40 days. Pretty cool stuff!
Greenpeace recently executed another great guerilla campaign. Imagine it. You are walking on the street. It’s a great day, and maybe you are with your friends or your kids. There are many people around you. Suddenly everyone collapses on the ground. They look as though they are dead, but you are still standing, seemingly okay. How do you feel? What do you do? You might think, “Is that a joke or what?”
Greenpeace Switzerland’s campaign against nuclear plants, made this happened. This scary flash mob emulated what it would look like if a nuclear cloud spread over the country. The video, ‘The Zoning Plan,’ was viewed over 770,000 times since it was uploaded to YouTube on May 25, 2010.
Look at the people in this video; they are in shock. Do you think they will ever forget this moment?
This is the reaction people look for when considering guerilla marketing.
What do you think about these campaigns and their tactics?
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