Halloween is tomorrow, and if you’re in Denver you may not be looking forward to a long night trudging through the snow. Cheer up! Weise has cooked up something special for you on the side. The video below focuses on the dangers of false advertising and what they can do to your brand – with a Halloween spin to it, of course.
As you have just learned, eventually a customer might punch you in the face. Keep it honest guys. Have a safe and enjoyable Halloween with your families.
Increasing your company’s market share usually consists of tough, get-your-hands-dirty marketing strategy that includes product, pricing and promotional changes. However, every once in a while, a competitor drops an opportunity in your lap.
Post currently finds itself in the aforementioned position with its Shredded Wheat Brand and is taking advantage of the opportunity to steal market share from Kellogg’s. For those of you who are new to The Side Note, we reported in April on Kellogg’s run-in with the FTC for their Frosted Mini-Wheats advertising claims.
Those at Post acted quickly and are drawing attention to Shredded Wheat’s unchanged recipe. I was surprised to learn that Shredded Wheat has been made the same way since 1892. I think this is a good attempt at comforting any mothers who may have concerns about a cereal that is similar to Kellogg’s version of Frosted Mini-Wheats.
Post has accompanied the new print advertisements with a Web site- ThePalaceOfLight.com – which pokes fun at being “anti-progress.” This is a very good use of digital media. I like that Post is mixing in facts with humor. My favorite video is the “Speech On Progess.” (Below)
The ability of Post to respond quickly and strike while the iron is hot, further demonstrates the importance of knowing your competitive landscape and creating an appropriate angle to promote your product.
T-Mobile and Boost Mobile have found a way to make their ads stand out in an oversaturated market. We thought we’d kick off the week with their refreshing bits of humor. Enjoy.
I am going to get booed here, I know it, but I was never a fan of the Cadbury gorilla playing Phil Collins. It was just too much for me. Creepy in a way. Maybe it stirred some long forgotten and disturbing memory deep within me (one I hope stays forgotten).
And even though I feel I should be equally disturbed by it, I am 100% for their latest ad. Check it out.
I really like the latest from Dunkin’ Donuts. I think they are in the midst of a solid messaging platform and I’m sure it will continue to take them uphill. However, their “You Kin’ Do It” ad kind of reminds me of something else. Check out the two videos below and see for yourself.
Courtesy of CBS
Apparently pretty girls in skin-tight spandex waving pom-poms is not enough eye candy at the Florida Marlins’ games. They’re recruiting a different kind of cheerleading squad – an all male, big-bellied one named the Marlins Manatees. I just have one thought on that, but I’m keeping it to myself! However, I have to give those guys credit. They have a lot of team pride and lots of guts (no pun intended) to get out on the field and dance for the fans. I sure couldn’t do it!
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Don’t be late for this dinner reservation or you’ll get left on the ground. Brussels-based communications agency Hakuna Matata and its partner, Benji Fun, helped Dolce La Hulpe Brussels Hotel, Resort & Conference Destination host a “Dinner in the Sky”. Guests dined 164 feet in the air! Now this is a pretty cool stunt. Can you imagine the safety codes needed to pull it off, though?
Whether I liked these or not, they must have worked because they made the news and got me talking. What do you think? Any fun PR stunts to share?
We ran across the blog Photoshop Disasters and couldn’t help but share some of what we thought were the funniest and most-difficult-to-figure-out faux pas. See if you can find the blunders.
Nice arm. All 10 feet of it.
Is her forearm on the plate? Because it's sure not attached to her elbow.
Since when are reflections totally transparent?
It's true. If our plates floated then the buffet line would be much easier to manage.
She lost her finger in a bar fight.
I bet she has a hard time finding gloves.
For more Photoshop disasters, visit the site here.
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