Archive for the 'Franchising' Category

18
Apr
12

How franchisors capitalize on social media – help your baby prosper

By Mark Plumb 1 Comment
Categories: Advertising, customer service, Facebook, Franchise, Franchising, Marketing, Social Media, Social Networking, Twitter and Uncategorized
Tags: , , , , , , , , ,

Its free, its accessible, and it reaches billions of people.  Social media is providing three key factors that should be putting dollar signs in the eyes of franchisors.

Being active in your marketing efforts while maintaining control over how your brand is portrayed is a key for franchise success. Creating awareness, engaging customers, building customer loyalty, and boosting sales are all goals for franchisors, and social media doesn’t just accomplish these things; it does it with a smile.

Smashburger, a fast-casual, gourmet burger franchise is a prime example of how a small business can catapult into the big leagues via social media. Birthing from three Denver locations, this restaurant became a smash hit with its expansion to 150 locations nationwide. With more than 77,000 followers on Facebook, reaching out to bloggers and their tweeting prowess, they have solidified the social media tools for expanding a franchise.

Just how did they do it?  Here are a few suggestions they have for your franchise success:

  • Get on the same page as your customers

People like to talk about themselves and what they want and like.  Give your customers the chance to feel like they are a part of how your product or service is expanding. Use queries relating to feedback on a new product or answer their questions and complaints. If your franchisee is going to prosper, they have to listen to the desires of their target market. Take these examples from Smashburger’s Facebook and Twitter:

 

  • Make your interaction enticing

Posting information about a new product or service can be effective, but allowing the customer to be a part of the decision is even better.  Trivia contests, voting pools and giveaways allow the customer to feel like their opinions are creating your brand.  Interactive coupons also keep customers engaged and coming back to your page to check out what is being offered today; keeping your business in the forefront of their mind.  Smashburger called out for votes and shared a link where they could vote to help their burger make it to the final round of the Dallas Morning News Burger Madness bracket:

 

  • Keep it interesting

Consistency in updating your social media profile will keep people interested.  That said, humor and playfulness should not be overlooked. Simply creating a chuckle from your customer will improve their retention of the message you are conveying.  Check out how Smashburger used humor to reach their customers:

 

Moral of the story, if you aren’t using social media you aren’t gaining the best exposure for your businesses. It is an opportunity to engage customers and that engagement can lead to loyal customers. Be sure to allocate enough resources to effectively manage your social media presence. Your franchisee will thank you. And even more importantly, they won’t go rogue.

A big thank you to Bre Wolta for her research and help uncovering Smashburger’s social media success.

29
Feb
12

Top 5 Things Learned At IFA Conference 2012

By Mark Plumb Leave a Comment
Categories: Advertising, Franchise, Franchising, IFA, Marketing, Millenials, Social Media and Uncategorized
Tags: , , , , , , , ,

The Weise Communications team is back from the International Franchise Association (IFA) conference in Orlando. The conference was full of highlights, including newest Hall of Fame inductee Jim Amos  and his moving prayer breakfast speech; Bonny LeVine award-winner, SuperWash COO, Susan Black-Beth; the two keynote speeches – one was from host of the O’Reilly Factor, Bill O’Reilly and the other was New York Times best seller, Guy Kawasaki. There was even an appearance by Shaquille O’Neal, performing a random act of Shaqness on behalf of the Original Soupman. The four-day conference didn’t disappoint. After sessions, roundtables and a host of meetings, here are the top five things Tracy and I learned at the conference.

1. In 2011, there was a lot of discussion about access to financing as the biggest hurdle to overcome for franchise systems to grow. In 2012, financing wasn’t nearly as significant of a topic. There appears to be much more optimism that economy is turning and that the rumored lowering of the corporate tax rate from 35% – 28% will keep the U.S. competitive in the global economy.

2. Millennials, those born between 1980 – 2000, currently make up 25 percent of US population and account for $200 billion in direct spending. This generation is going to be very important for marketers; here are four considerations when marketing to millennials:

  • They consider themselves health fanatics and live a lifestyle to back it up.
  • They actively support causes and prefer to spend with companies that support causes as well.
  • They are early adopters of technology and avid social media participants – more connections and greater frequency.
  • They create and consume more “word of mouth, mouse and thumb.”

3. Social media in a vacuum is not going to sell you a franchise. Any franchisor that doesn’t believe in the value of social media most likely has the wrong mindset. Social media is not a vehicle to pitch products and services; it is one of the tactics a franchisor should use to develop a relationship with a prospect. According to Jeff Hayzlett, your social media goal should be to engage, educate, excite and evangelize.  Thanks Jeff, your session was awesome!

4. There was a lot of interest in franchise sales lead generation. Despite franchisors overwhelming their business development system with poor quality leads, they kept asking the question: “How do I get more leads?” Weise Communications believes that franchisors should be more interested in the quality of lead they generate rather than the volume of leads. There are plenty of methods to generate volumes of poor leads. If the franchisors were more interested in conversion percentage, they wouldn’t stand for the tactics that waste time. Instead, they would ask, “How do I close the sale?”

5. Veterans are going to be a target and a trend for franchise sales and franchisors should strongly consider participating in Operation Enduring Freedom through the VetFran Program.  For the uninitiated, VetFran is a voluntary effort of IFA members that offers financial incentives to encourage franchise ownership to honorably discharged veterans.

We have a sixth thing we learned, you must be very careful at the passenger drop-off at the Orlando Airport. Cars, taxis and shuttle vans are constantly moving in and out of very tight spaces. It is possible for a person removing luggage out of the trunk of a car to get their legs crushed between their car and a run-away shuttle van. The results of Tracy’s MRI will be in later this week.

Let us know if you think we missed something. Share your thoughts about IFA with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

See you in Las Vegas in 2013.

16
Jan
12

Franchise Marketing: Blogs For Franchisors

By Tracy Weise 4 Comments
Categories: Blogs, Franchise, Franchising, Marketing, Marketing Trends and Uncategorized
Tags: , , , , , ,

The contributors of The Side Note read, a lot. As employees of an agency that values continued education and is constantly seeking better ideas and solutions, we have managed to find many blogs we value. We want to share some of our favorites. This posting will focus on our favorite blogs for Franchisors.

There are countless blogs that provide franchisees and perspective franchisees all the nitty gritty details about franchising. We chose to ignore most of those. We read blogs that help franchisors and their corporate staff who support the franchise system. The following blogs fall within that framework.

Our Favorite Blogs For Franchisors

1. The New York Times: You’re The Boss Blog

This blog is fantastic for all sorts of great information on running a business. They also throw in franchise-specific blogs. Many of the postings are real-life examples, not just theoretical, which makes this our favorite business blog.

2. The Entrepreneur Blog

We love it because you can search for blogs on marketing, franchising, technology, money, etc. Well written and a great publication to boot.

3. Inc’s Franchise Section

Stories in the Inc franchise section are about franchising success, franchise growth and business ideas. It is a great news source and case study section for franchise executives. (Cheers to our friends Ron Lynch of the Tilted Kilt and Shelly Sun of BrightStar for making Inc’s 2012 top Franchises!)

4. Open Forum: American Express

All business executives should keep an eye on this blog. The contributors of Open Forum stay on the pulse of business trends and national news that impacts business.

5.  Duct Tape Marketing

This blog provides great insight into small business marketing. Good for the franchisor leadership and marketing teams for helping their franchisees keep on top of marketing themselves within their communities.

6. The Business Owner Blog

A Franchise system dedicated to growing businesses, The Alternative Board publishes a blog focused on just that – business growth. Franchisors in all areas care about growth and can learn tips from The Business Owner Blog.

7. The Franchise King

Against our original specifications, this next blog is NOT oriented to franchisors, The Franchise King is written for potential franchisees. He provides insight to people looking to own a franchise as well as helping them determine if they are cut out for franchising. Many of his tips can be helpful to franchisors in determining how your franchise system looks to potential buyers. He also points out some grave mistakes made by franchisees – issues that franchisors can use as teachable moments for their system. Because of his significantly high readership, franchisors need to know what he is saying because their prospects franchisees will know.

Finally – don’t forget to subscribe to The Side Note Blog to get your ongoing updates for integrated marketing, advertising and PR for franchise systems.

Did we miss one of your favorite blogs for the franchising industry? Be sure to tell us about it here!

29
Sep
11

Franchise Healthy: Mascot Out, Guacamole In

By Tracy Weise Leave a Comment
Categories: Advertising, Franchise, Franchising, Health and Wellness, Marketing, Marketing Trends and Uncategorized
Tags: , , , ,

Burger King Retires their King Mascot in Favor of a Fresher Menu

In the past several years, Quick Serve Restaurants (QSR) have starting implementing healthier menus to reach a larger demographic of customers.  This new craze has helped many restaurants increase sales and use new marketing and advertising campaigns to draw in a previously untapped audience of healthier consumers.

The Burger King franchise recently (finally) decided to jump on the healthy trend.  Burger King, the home of the Whooper, is attempting to re-brand the system by adding a fresher approach in their fast-food menu which began with the success of the new Whopper Bars.  The Whopper Bar is a concept designed to create a more “gourmet” atmosphere for “Whopper Connoisseurs.”  With an open kitchen concept and the “create your own Whopper” menu, Burger King was aiming to reach new markets and satisfy new types of customers.  Due to the success of the Whopper bars, Burger Kings is dethroning the King mascot in favor of a fresher approach to advertising that reflects the new menu.

Freshness and healthy meals are some of the most important categories that are increasingly emphasized in the fast food world.  Competitors of Burger King began this new approach a while ago. McDonalds’s started the trend with healthy alternatives such as oatmeal, sliced apples, and salads. Subway also launched its new avocado topping and even the Cheesecake Factory has their new skinnyliciouse menu (can you use the words skinny and cheesecake in the same sentence???). Guacamole, oatmeal, and other healthy foods have proven to be very appealing to mothers and health-enthusiasts, which could be an untapped for Burger King.

Below is Burger King’s new TV spot. Its refreshing in so many ways, most notably because its not a Peeping Tom wearing a crown.

Burger King might be a little late catching up with the new changing food trends, however this new strategy will most likely prove to bring a wider consumer market into the historically  successful Burger King franchise system. According to an AdAge article, a survey by YouGov’s BrandIndex among people who had visited fast-food restaurants in the hamburger category in the last month — the same time that Burger King launched the campaign for the California Whopper — their perception of Burger King had gone from a 24.2 before the ad aired to a 34.3 just two days after the launch of the spot. (YouGov BrandIndex’s scores range from -100 to 100 and are compiled by subtracting negative feedback from positive.)

Have you seen other industry trends that companies should jump in to increase market share & revenue? Tell us about it here or visit our Facebook page.

23
Sep
11

7-Eleven to Celebrate CofFREE Day

By Heather Horsey Leave a Comment
Categories: Facebook, Franchise, Franchising, Marketing and Social Media
Tags: , , , ,

On September 29, 7-Eleven will celebrate their caffeinated version of National Coffee Day, CofFREE Day, by offering all Americans a FREE medium-size cup of hot coffee (or cappuccino…or latte) from 7 a.m. to 11 a.m.

With more than 65% of Americans drinking coffee during the week (at nearly two cups per day), 7-Eleven found it only fitting to celebrate the beloved caffeinated beverage on its special day.

The celebration kicks off on September 28, with an interactive Facebook game called Dip-A-Drip. Drips are total pains; they are those obnoxious, over-the-top people who get on your last nerve. Dip-A-Drip (get it now?) is your chance to launch a ball that dips a Drip into a giant 7-Eleven coffee cup. Here’s the twist: that giant coffee cup will be setup live at Union Station in Washington D.C., so while you control the movement online, your Drip is being dipped in real-time.

We here at Weise Communications love our coffee, so we will be excited to see how this interactive promotion pays off for the franchise system. What do you think about the 7-Eleven campaign? Will you get your free coffee on CofFREE day? Share with us here on The Side Note Blog.

07
Jul
11

Franchise Sales: Tips to Help Reach Potential Franchisees

By Tracy Weise 1 Comment
Categories: Branding, Franchise, Franchising and Uncategorized

For many, the chance to own a franchise business represents entrepreneurism, financial freedom and opportunities for success. With a purchase, franchisees gain a proven business model, loyal customers, operational support, training programs and an established brand identity. As a franchisor, properly branding and marketing the success of the system to potential owners is essential to ongoing unit sales.

There are three basic concepts to consider when reaching out to potential franchisees.

1. Understand Your Target Audience

Conducting research to identify your target franchisee demographic is extremely important. Much like people, each franchise business is unique and benefits from being lead by certain types of individuals. For example, if the franchise business is a bait and tackle shop, the ideal demographic will not be married women with infant children living in metropolitan areas. Researching age, gender, location, and even religious affiliation will help to maximize advertising and public relations efforts to reach the appropriate target demographic. There are plenty of free or low cost online tools to help you research your target audience.

2.  Identify the Competition.

From an outsider’s prospective, Subway and Quiznos may seem to be the similar in the sense that they provide made to order deli style sandwiches. However, the franchisors know these two brands are incredibly different and the franchisees also see the differences. As a franchisor, identifying the competition, knowing your distinguishing factors and building on what makes your business unique is crucial to selling franchises. Clearly understanding what your business does well and what makes it special or different will insure that potential franchisees understand why your franchise model is (or is not) a fit for them and their personal goals.

3.  Build a Positive Brand Identity

When selling a franchise, you are selling a name, a brand reputation and a system for success. How potential owners view the franchise brand and reputations will make or break a deal. With this in mind, creating a positive brand identity connection will help your franchise system stand out amongst competitors. Working to build and maintain a brand identity that is professional and trustworthy will attract a higher number of potential investors. Every detail of the brand matters and protecting the brand at all levels is critical.

As individuals research business opportunities they will select a franchise that fits their needs, is in an industry with future growth potential, has a proven business model and a brand they can trust.

If you need assistance on learning more about how to best reach your target market, share with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

28
Jun
11

Franchise Health Care Companies: Top 10 Reasons

By Tracy Weise Leave a Comment
Categories: Business growth, Business Strategies, Franchising, Health and Wellness, Health care marketing, healthcare and Uncategorized
Tags: , ,

The following blog was originally posted at franchisinghealthcare.com. Weise Communications is proud to be a sponsor of the Franchising in Health Care Conference, July 27 & 28, in Minneapolis. For more information about the conference, or to register, click here.

According to an article originally posted in the Denver Business Journal entitled “Urgent care franchises gaining acceptance,” companies such as Maryland-based Doctors Express, have seen great growth based on a productive business model for both the franchisees and the patients. In the article Chris Prior, medical director at Doctors Express in Centennial Colorado states, “declining number of primary care physicians has made it harder for a parent to get their child in to see their family doctor when illness arises, making new urgent-care locations more accessible.”

A health care franchise has the ability to positively impact the community it serves by reducing the cost of health care expenses and improving overall community wellness. Franchising within the health arena is advantageous because it allows for increased buying power of equipment, supplies and technology solutions. For example, when a new treatment becomes available, the franchisor can a directly share information with the medical professionals (within the franchise system) to detail implementation. This buying power will also mean franchisees in a system can purchase new technology at a bulk rate – something stand-alone practitioners will not be able to do. The knowledge-share and buying power will effectively and quickly spread a high standard of treatment options across a system and throughout communities.

The following are our top 10 reasons to franchise great health care concepts:

  1. Multiple locations with cost-effective services improve/increase patient access to care.
  2. Replicating systems throughout the franchise such as advertising programs, patient acquisition plans and technology infrastructure, reduces costs.
  3. Franchisees have access to buying power for costly medical equipment and supplies.
  4. The franchise system provides more sophisticated business management and allows medical professionals to focus on practicing medicine.
  5. The ability to purchase and implementation of technology speeds up, increases and improves the business.
  6. Services can better coordinate for an individual patient.
  7. The larger system can monitor best practices, which allows for better patient outcomes and more positive customer experiences.
  8. Franchising allows for faster scalability of a great concept.
  9. A franchise system is better for raising capital when overall system improvements are needed.
  10. Effective franchising may bend the cost curve of health care within communities, thereby improving the overall health and wellness of a community.

Have an additional top reason to franchise in the health care space? Please feel free to post your ideas in the comments; we would appreciate hearing from you. Be sure to follow us online @Weise_Ideas orFacebook: Weise Communications

I would like to express great thanks to Kevin Hein for helping with this post. Kevin Hein is a partner at Faegre & Benson. He is a corporate lawyer with a special emphasis on representing companies using franchising as a method of distributing their products or services.

21
Mar
11

Top Ten Lessons from the Franchise UnConference

By Tracy Weise 4 Comments
Categories: Franchise, Franchising, IFA and Uncategorized
Tags: , , , , , , , , , , , ,

Straight off the heals of the International Franchise Association Conference in Las Vegas, Weise Communications turned around and headed to Utah for the UnConference. Hosted by Fisher Zucker, Fishman PR and HotDish Advertising, the UnConference was a productive and less structured way to continue working with Franchisors and suppliers to determine best practices for franchise development and franchisee support.

What follows are our top ten nuggets of information from the UnConference.

The view from the gondola. Skiing only happened after a lot of hard work by all attendees.

1. When using Brokers, make sure you leverage them to the full extent. Brokers have historically been, and continue to be, a great asset for finding franchisees. Remember that Brokers are an extension of your sales staff and like all people, they need to be continually educated about your company, your brand and your ideal candidate. For best results, treat them as part of your team.

2. Technology done right can be very effective in making a difference in many areas of your organization, even franchise relationships. We all know nothing is better than a face-to-face meetings to improve relationships. However, meeting all of your franchisees regularly may be near impossible to accomplish. So try video conferencing! Video conferencing on Skype brings people face to face in a more intimate atmosphere than just a phone call and can create better relationships with your franchisees. Bonus, Skype is free.

3. Webinars are effective tools to generate higher quality franchise leads. Webinars are a great way to execute meetings that provide a terrific overview of information about ownership that is controlled and managed so that all key points are expressed in every meeting.

4. Websites can’t do everything, so don’t expect much if its designed for everything. The most successful sites for franchise sales are microsites that can be optimized for your sales keywords. (email me if you would like a PDF article on this topic originally published in Franchise World.)

5. Public relations is an effective way to geo-target franchise sales. Getting media exposure in a certain city or region will help generate sales leads in that area.

6. Treating franchisees like business partners allows you to break down barriers and create a more reciprocal relationship. Ultimately the success of the system depends on the success of franchisees and the franchisor. Working together is in the best interest of everyone.

7. Treat your franchisees as if they are your children – they should each truly believe they are your favorite. Thanks, Lane Kofoed, Assisting Hands® Home Care, for this great insight.

8. Changing their focus from “Lead Flow,” to “Deal Flow,” is the development strategy of Steve Greenbaum and his team from PostNet.

9. Benchmarking is essential to make improvements within the system. It is also great way to make better marketing decisions to increase unit level revenue. OnTrack™ is a free benchmarking tool for IFA members to compare key metrics for sales, expenses, employees, and best practices to improve franchise system performance. Click Here for more information about OnTrack.

10. Corporate level operational and training programs may need adjustment if your new franchisee demographics have changed due to the recession and the availability (or lack there of) for financing.

A special shout out to the program facilitators; Steve Greenbaum of PostNet; Joe Lindenmayer, TSS Franchising; Charles Chase, TFC Brands, and Steve Hearon, Certa ProPainters.

Thanks again to HotDish, FisherZucker and Fishman for a great week. We look forward to seeing you again next year.

Did I miss your top takeaway from the conference? Share it with us here!

02
Mar
11

Top 10 Things Learned At IFA Conference 2011

By Mark Plumb 9 Comments
Categories: Advertising, Business Strategies, Communications, Franchise, Franchising, IFA, Marketing, Social Media, Tips, trends and Uncategorized
Tags: , , , , , , ,

Weise Communications is back from the International Franchise Association (IFA) conference in Las Vegas (Feb. 13-16). The conference was full of highlights, from newest Hall of Fame inductee (Doc Cohen) and his moving acceptance speech, to 7-Eleven CEO Joe DePinto’s presentation on customer service and the two keynote speeches from former Massachusetts Govenor Mitt Romney and editor in chief of Forbes Magazine, Steve Forbes. The four-day conference didn’t disappoint. After five sessions, four roundtables and an executive forum, here are the top 10 things learned at the conference.

  1. Benchmarking KPI (Key Performance Indicators) through IFA ‘on track’ system is long over due.  Props to IFA for making this happen and highlighting it at the conference.
  2. Financing is still the biggest hurdle to overcome for franchise systems to grow. The IFA continues to push for political and financial movement in this area, while many franchisors look for innovative financing options of their own.
  3. Integration of marketing tools is essential.  Communication is no longer filtered through the media and our messages can go direct to the consumer. Thus, we need tighter control over what we say about our companies.
  4. A great way to get into the social media game is to use store locator maps on websites to help drive foot traffic. But, if you are using this tool, it is essential that locators are accurate and complete. The franchisor should own this operation, not the individual franchise owners.
  5. In 2010, there was a lot of discussion about using social media effectively in the world of franchising. In 2011, the entire conference could have been dedicated to this topic (@davemurr of Re Group). Franchise systems are increasingly savvy about driving consumers to their locations through mobile and location-based marketing, but still unsure how to use the same tools to sell franchises. Luckily we heard from some great systems that they are developing leads and closing sales based on their social media efforts. Social media is here to stay and it sounds like that message has been heard loud and clear by most franchise systems.
  6. A lead is a lead. A conversion is a sale. Franchisors are now more interested in the quality leads they can generate that actually close a deal, rather than simply how many leads they can get from any one source. The prevailing question now is, “How do I close the sale?” as opposed to “How do I get a lead?”
  7. Franchisors that still don’t believe in the value of social media probably have the wrong mindset. Social media is not pitching products and services; it is a relationship-building tool.
  8. When it comes to social media, like any other marketing outreach initiative, you need a plan that is realistic to execute and based on a legitimate goal. It also needs to be a sustainable plan because social media is not considered authentic unless it is ongoing.
  9. Separate training and support operational functions. Good professional trainers can get a franchisee started with excellent training. However, those skills are not necessarily successful for a franchisee operating for a while. They need a different level of support. Both of these functions need distinctive skill sets and most likely different people working on them. But the increased focus on the right area will increase franchisor profitability (@Mike_Walls of Caring Senior Service).
  10. Franchising industry must integrate social media with traditional methods and processes (@PaulSegreto of franchisEssentials). Social Media is a vital channel for growth both at the franchisee and the franchisor level (@JackMonson of Engage121).

Let us know if you think we missed something. Share your thoughts about IFA with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

See you in Orlando in 2012.

13
Jan
11

Food Trucks: A Franchise Concept with a Stop Sign Ahead

By Tracy Weise 4 Comments
Categories: Advertising, Franchise, Franchising, Marketing, Social Media and Uncategorized
Tags: , , , , ,

While food trucks have been around forever, the food truck trend took off in 2008 with the Kogi Korean BBQ, Kogi’s efforts were helped significantly by the proliferation of social media marketing, soaring through the use of Twitter by tweeting the truck’s locations.

In cities like Los Angeles and New York, gourmet food trucks are embraced. If you live in L.A. you can check your wireless device for consolidated tweets of all food truck locations. In New York, if you have a gourmet concept to offer, you could find a permanent home in one of the city parks. Food trucks are growing in popularity, which is why the idea is so mouthwatering to Franchisors. And by many accounts, food trucks are the new wave in franchising. So much so that last month a food truck business, Sauca Foods won the 2010 Great Emerging Franchise Challenge.

Some franchised food trucks started from a stand-alone concept and are growing. Some food franchisors, including Subway and Fatburger are adapting to the concept by hitting the road with their own trucks.

But get out of the top major cities in the U.S., and things start to degrade. This is where franchisors need to start paying attention.

www.cake-crumbs.comThe problem is that many cities don’t know what to do about food trucks. While L.A., New York and Portland may be flying ahead, Denver and Dallas have major hurdles to overcome. In Denver, food trucks are now parked after months on the road because zoning issues finally caught up with them.

Last year in Santa Monica an entire mobile “food court” was shut down due to zoning violations.

And in Dallas foodies are not getting anywhere fast with their slow zoning changes.

I think that franchised food trucks are a marketers dream. They offer consistency in menu and deliverables, the ability to reach your target market where they are and the ROI on social media marketing is extraordinary. Plus initial cost to ownership is lower than that of brick and mortar restaurants.

But the zoning challenges for many markets may put a kibosh on this great idea.  I recently heard a manager from the Denver Biscuit Company say that she believes Denver and other similar-sized markets will eventually come to embrace food trucks similar to the way L.A. and New York have. While the general public may embrace food trucks, the city council members will have to get zoning laws up to speed with the demands of the people.http://www.denbisco.com/BISCUITBUS

On a side note – Denverites can still enjoy their biscuits and cupcakes at the Denver Biscuit Company and Cake Crumbs permanent locations while zoning issues are being worked out to accommodate their mobile units.

What do you think? Will traditional brick and mortar franchise food concepts do well to go mobile, or harm their core business? Tell us how your franchise system is adapting to to the truck trend.

Franchisors – don’ forget to visit us at the 2011 IFA convention. Tracy will be speaking February 15, on the topic of integrating marketing tactics for better franchise sales.

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