The Side Note

My post today piggybacks off of my post last week about the importance of being choosy when it comes to who you follow on Twitter (thanks for the suggestion, BJ Emerson @tastidlite!).

There seems to be hundreds of Twitter follow schemes and scams out there that promise to get you thousands of followers. I have several issues and concerns with these, including:

1)    I wouldn’t trust them. They might sell your information, and then you’ll start getting followers like get rich quick and marketing schemes.
2)    I don’t see what amassing thousands of followers will accomplish if they aren’t genuine.

Many Twitter users get fixated on their follower count and don’t care to engage in meaningful interactions or provide useful information. I find this very unfortunate and frankly don’t see the reason these people are on Twitter in the first place.

As Social Media Marketing Institute puts it, “Followers without engagement is worthless…It is better to have 100 truly engaged, targeted followers, people who are listening to you, care about what you’re saying and are willing to act on your behalf, than 10,000 who wouldn’t notice if you changed your gender.”

I couldn’t agree more with this statement.

Focus your Twitter efforts of building solid relationships with your followers, providing them with relevant and valuable information, and engaging them in meaningful interactions. And don’t take a second look at those follower schemes!