If you still need proof that Twitter can help grow business, read this story about The Coffee Groundz (@coffeegroundz) cafe in Houston, Texas. The owner, J.R. Cohen, almost doubled his clientele by using Twitter.
Here’s how he did it:
• Started using Twitter and gathered more than 1,000 followers
• Received a direct message from a regular customer for a to-go order—his first to-go order via Twitter—and filled the order in time for the customer to pick it up in the drive-thru
• Received lots of coverage on Twitter for this to-go order—probably the first time a to-go order was ever placed via Twitter
• Started taking regular to-go orders from clientele through Twitter
Along with Twitter to-go orders, J.R. now takes orders via Twitter from patrons who are inside the coffee house. They don’t even have to get up from their seats!
This is a great example of a business using social media well. Do you have any stories like this to share?
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