According to Hitwise, Facebook was the top visited website in the U.S. in 2010, accounting for 8.93 percent of site visits in 2010. Google came in second at 7.19 percent. Additionally, six of the top 10 searched terms were related to social media, this is further indication that social networking is the first source for information while searching the web. There are some simple tricks to leverage your company blog and the social media trend that will increase your SEO.
- Link Bait – Obtaining quality links to your website has a direct impact on SEO. One effective way to gain more links is to provide the bait to attract the links. Link Bait is anything you create on the Internet that inspires other people to link to it. You simply need to provide the incentive to get someone to link to your content.
You may ask, why would someone link to my content? Basic human nature, people share content that makes them seem funny, helps them appear to be clever or possess special information.
With publications like Newsweek predicting 2011 to be the year of the social media bubble, effective link bait will become critical as people turn to websites like Twitter and Facebook as their first source for information.
- Easy to Share – By writing content that provides value, is easy to read and is easy to share, you’ll attract more inbound links. You must keep your headline ‘re-tweetable’. Not only must your headline be intriguing enough for someone to want to learn more, but you also need to account for the 140-character limit on Twitter. With many websites allowing visitors to post a micro URL (i.e. bit.ly, goo.gl or ow.ly) onto their Twitter account, and to allow for your Twitter handle, you’ll need to keep the headline to under 100 characters.
- Content to Share – Even if you create some great content and make it easy to share, you still need to consider what people will actually share. This is by no means an exhaustive list, however, these categories are the most likely content to be shared:
- First to Cover News/Discuss News
- Insight/Perspective on Controversial Topics
- Behind the Scenes or Insider’s View
- Lists/Poll Results/Informational Graphics
- Really Humorous Video