Author Archive for Breanne Hight

04
Sep
09

hut, hut, tweet!

585059_football_1The National Football League (NFL) has banned players, coaches or anyone associated with/representing the team from using social media during games. They’ve even gone so far as to ban it up to 90 minutes before and after games. Oh, and media on the sidelines are prohibited, as well.

I get it. I really do. Many companies are finding it necessary to implement social media policies for employees, and players are employees of the NFL. Who needs players absorbed with tweeting from the bench, facebooking in the locker room at halftime and updating social media with the play-by-play instead of participating in post-game interviews?

The Cincinnati Bengals’ wide receiver, Chad Ochocinco announced via a social media network that he plans on tweeting while playing regardless of the rules. Although I am by no means a football star, I just don’t know how well this will work. My thoughts:

I don’t see much storage space for a mobile device in those uniforms.

I don’t know how feasible it is to catch a football with a phone in hand.

If I was making millions to play a sport I love, I probably wouldn’t be pushing the boundaries and breaking the rules. Just saying.

What is the social media policy at your company? Do you think the NFL is going too far including the media in its policy?

03
Sep
09

PR that packs a punch

RunningShoesDavid Seaman, the author of “Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product or Yourself,” threatened to run through Times Square naked last week if his book didn’t land in Amazon’s top 100. While public nudity may not be acceptable behavior or even legal, for that matter, David is definitely on to something.

In light of today’s economy and the need for everyone to pinch pennies, the more PR bang for the buck, the better. The old saying that bad publicity is better than no publicity backs David’s viewpoint and gives us all something to think about.

Inexpensive, buzz-worthy tactics that grab a consumer’s attention are key. Thinking outside the box, reaching beyond the realm of what’s considered “traditional” and pushing the envelope (just a little bit) are all important when trying to spark the interest of people who may not otherwise give a hoot. Some of David’s suggestions:

Try to gain publicity using celebrity tactics (how do they do it?).

Tune in to television (pitch stories according to what’s actually making the news).

Use Twitter (you can reach so many people with 140 words).

What unique PR tactics have grabbed your attention lately?

28
Aug
09

Sugary Sweet PR Treat

San Francisco Candy LandThe Candy Cane Forest and Lollipop Woods have never tasted so sweet. King Kandy and Princess Frostine have never seemed so real.

The world’s most crooked street was transformed into an enormous Candy Land for the game’s 60th birthday. The curves of San Francisco’s Lombard Street were paved with colorful game board tiles, while patients from a nearby children’s hospital stepped in as live players and helped the birthday bash turn out to be a delightful success.

What a fantastic, magical PR stunt for the children who love Candy Land and the adults whose childhood memories may very well reside there.

14
Aug
09

Socially Obsessed?

Have you ever experienced frustration because you poked someone who never poked back? Have you ever been inclined to write on an actual wall? Is your job on the line because you tweet all day or just can’t stop taking those darn “What ______ would you be” quizzes? Social Media Addicts Association (SMAA) can help!

Social media has amazing marketing and PR potential and is an extremely valuable tool. That being said, we’ve all probably engaged in, or noticed someone we know engaging in, some sort of bizarre social media behavior (having 763,492 friends, poking incessantly, tweeting about a tooth brushing, etc.). Ideal for such enthusiasts might be the Sony Vaio W Series, a mini on-the-go laptop, that advertises as “perfect for social media addicts” and proves so in this amusing viral marketing campaign.

Using social media to launch a marketing campaign that pokes fun at social media addicts? Ironic, but way to target an audience! And definitely something everyone can relate to on some level or another.

What behaviors could land you (or someone you know) at an SMAA meeting?

07
Aug
09

Kosher Swish

matzoballA 267-pound, 3-foot high matzo ball that was made with 1,000 eggs, 200 pounds of matzo meal, 80 pounds of margarine and 20 pounds of chicken base was up for serving yesterday morning at a NYC deli.

Why the mountain of matzo? On October 18, the New York Knicks will host the Maccabi Tel Aviv basketball team at Madison Square Garden for a charity game. What a publicity stunt!

It’s the perfect way to mesh Israeli and New York culture and cause quite the stir. There’s probably not much that can stop a New Yorker dead in their busy, fast-paced, seen-it-all tracks, but I’m sure this did it. The matzo ball even had its own NYPD escort. Hopefully, Knicks fans will hurry to the ticket office (proceeds benefit Migdal Ohr, an orphanage in Israel) and Noah’s Ark Original Deli will see some traffic, too.

Go Knicks!?!

31
Jul
09

“curiouser and curiouser!”

375px-Alice_in_wonderland_Alice

Ok, so Disney yanked the “Alice in Wonderland” trailer from YouTube that leaked a day early. Blogs are abuzz about the negative repercussions of Disney’s decision to pull the video until it was officially released the next day. Claims that the choice may have weakened excitement for the film’s debut, which could in turn lead to a reduced number of ticket sales and negative reviews, seem crazy to me. Here’s why:

1. Disney had planned on unveiling the trailer at San Diego’s Comic-Con International, a comic book and popular arts convention.  They crafted a traveling installation that includes wardrobe (the Mad Hatter’s hair!) and props (the infamous “Drink Me” bottles) from the movie and takes those lucky enough to get a tea party invitation on an enchanted tour of Wonderland. (Check out twitter.com/important date for tea party tweets.) They obviously have an incredible campaign surrounding the movie’s debut. They deserved to release the trailer as planned, when they were good and ready.

2. The controversy that has brewed surrounding the YouTube yank is giving Disney more publicity than if they would have let it slide and left things be. Those who wouldn’t normally have cared about the “Alice in Wonderland” trailer are now watching it because of all the racket.

3. Tim Burton directed the film and Johnny Depp is the Mad Hatter. Everyone knows this duo is a delightfully bizarre combination of talent. March 5, 2010. I’ll be there!

24
Jul
09

Want 15 minutes of fame? shake it!

I had hardly heard of the Bollywood dance craze before Slumdog Millionaire hit theatres, and didn’t actually get in the groove until I saw it a few months ago (better late than never, right?).

Esurance seems to have one of the more distinct brands on the auto insurance front, perhaps due to their vixen cartoon spy of a spokeswoman, Erin Esurance. She’s the leading lady of Esurance commercials, always saving the day with auto insurance. Erin’s World can be found on Esurance’s Web site and includes a virtual tour of her pad, her “secret diary” blog and an online gallery of her photos. It’s only fitting that such a happening gal would take part in such a happening scene (enter Bollywood).

Esurance recently launched a Bollywood Casting Call, where aspiring Bollywood stars can post online videos of their very best Bollywood dance moves. One winner will be chosen to morph into a cartoon character and perform alongside Erin in an Esurance Bollywood commercial.

I’m pretty sure I was a late bloomer on the hipster scene, but it still amazes me how many people have uploaded videos in attempt to boogie down with Erin. The amount of videos on the site forces me to reconsider my initial thought (this is silly!) and dub this marketing ploy hilarious and potentially brilliant. Take a peek. I promise you’ll find some videos that amaze you and others that are at least good for a chuckle.

16
Jul
09

FRESH & CLEAN MARKETING SCHEME

Domino'sDomino’s Pizza is well on its way to eco-chic marketing fame. To promote the American Legends pizza collection, Domino’s has fittingly branded sidewalks in three legendary U.S. cities–New York, Philadelphia and Los Angeles–with GreenGraffiti. The first 250 consumers to discover a marked sidewalk, take a photo and e-mail the Domino’s PR team will be awarded a $15 Domino’s gift certificate (free pizza!).

Although traditional graffiti is typically frowned upon and therefore a potentially risky marketing maneuver, GreenGraffiti doesn’t leave a carbon footprint. It actually, in essence, erases one. With a template and high-pressure water sprayer, a company’s brand or message is more or less cleaned onto the sidewalk.

GreenGraffiti is located in The Netherlands, but a few U.S. companies are catching on to the craze. Domino’s deserves a high-five for thinking outside of the box (no pun intended). It’s a great way to reach tons of consumers and bring a little bit of thrill to the first lucky people who stumble upon the ads (dinner’s on Domino’s).




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