25
Sep
13

Social Media Marketing: What Brands Can Learn From “Mother Monster”

What could your brand do with 40 million followers on Twitter?  What about 45 million?  Celebrities such as Lady Gaga and Justin Bieber send out tweets daily to this amount of followers, while their fans continuously respond with compliments, love, and devotion.  So, what can brands learn from these enormous celebrities about how to create an engaging and interesting social media presence?lady-gaga-social-media-tactics

 1—Create A Culture

“Little Monsters” may be a little to eccentric for a company to call their customers, but the united culture is something to strive toward.  Lady Gaga has managed to turn her fans into a loving, supporting culture.  “Mother Monster,” as she’s called, has given her fans a home, and a sense of belonging.  Customers, consumers, and users are all terms that are too disconnected.  A brand should show their customers that they have a subculture that their buyers belong to; a family they didn’t even know existed until they started using your product and service.  Make your customers be proud to be your “little monster.”

 2—Believe In Your Message, But Don’t Take Yourself Too Seriously

Sarcasm is now a language within itself.  Sarcasm and humor demonstrate personality, which is crucial to a company’s social media presence.  You want to offer a human aspect to your accounts so fans and followers know they aren’t just engaging with a robot.  Lady Gaga is never afraid to poke fun at herself, her songs, her crazy sense of fashion, and the world around her.  Showing personality helps followers relate to your brand’s voice and feel like they know you.

LittleMonsters-Private-Beta 3—Encourage Collaboration

Shockingly, the people that know your customer base the best are your customers!  Lady Gaga took notice that her fans were just as artistically inclined as her, and opened up her own social network, LittleMonsters.com.  This site has provided a community for her monsters to share their art, while also creating relationships based on acceptance and their love for Gaga.  Opening up an opportunity for customers to use their creativity with your brand can help build loyalty towards your brand.

What are other celebrities that companies should learn lessons from?  Or what are other lessons that can be learned from the big names in music, movies, and TV?  Share with us in the comment section below, and also on our Facebook and Twitter!  Also, check out how we create brand cultures on social media at WeiseIdeas.com.


8 Responses to “Social Media Marketing: What Brands Can Learn From “Mother Monster””


  1. 1 healthcare SEO
    October 3, 2013 at 4:11 am

    Competition continues to increase in the growing health care industry and digital exposure has become an effective way for professionals and practices to increase revenue.

  2. December 16, 2013 at 5:37 am

    I need to to thank you for this very good read!!
    I certainly loved every little bit of it.
    I have got you saved as a favorite to look at new stuff
    you post…

  3. March 1, 2014 at 8:49 am

    Link exchange is nothing else but it is simply placing the other
    person’s website link on your page at suitable place and other person will also
    do similar in favor of you. Top girls blog

  4. March 2, 2014 at 11:37 am

    You really make it seem so easy with your presentation but
    I find this topic to be really something which I think I would never understand.
    It seems too complex and very broad for me. I am looking forward for your next post, I will
    try to get the hang of it!

  5. August 4, 2014 at 5:02 pm

    The book the ‘The Weight Loss Cure’ popularized and resurrected the HCG
    diet. As a dieter, if you come across a particular flavour
    or herbal tea type that you especially fall in love with, you can easily
    continue consuming it after the completion of your diet without having to worry about its
    effects on your health. For you to avoid these side effects, it is necessary
    to take supplements, such as those recommended by Dr.

  6. August 9, 2014 at 10:57 pm

    Everyone enjoin ladies towards sign dissipate by means
    of just one pendant or even hallux joint then when that they check out profitable, add more an alternative therefore to their collection-that’s that tyoe of accessories-you will not prop
    to give up that reserve and even get hold of a latest clothing.
    Since the vast majority of people have no choice
    but to clothe themselves, there is no excuse for people to wear unattractive
    clothes. And are you actually aware more than enough about where you might get some classy, yet
    reasonably priced fashion accessories.

  7. August 13, 2014 at 1:47 pm

    This is required whether or not the both spouses are responsible for the IRS
    debt. Although CPA firm sites are great,they are only useful in introducing CPA or
    EA firm. Once you have found a school that can help you achieve
    your educational goals, enroll in their internet classes.

  8. August 20, 2014 at 12:54 pm

    In the league of hair care products, its risk free trial and consumer testimonials are the talk of the town. During the treatment, the area is protected by
    using a dynamic cooling device that spreads cryogen onto the skin to cool the upper layer
    and facilitates you maximum comfort. The best secrets
    to great health is in quality, not quantity.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,083 other followers

Weise Twitter

Archives


Follow

Get every new post delivered to your Inbox.

Join 1,083 other followers

%d bloggers like this: