The Side Note

Higher prices, higher quality: the Quiznos new philosophy.

In an effort to boost sales, Quiznos is going back to their roots: “high-quality, great tasting food.”

Gone are the days of the $3 Sammies and $4 Torpedoes which were directed solely toward consumer value. They are pushing away from competing by lowering prices, and focusing on their customers’ taste buds. They are creating a craving to come to Quiznos and, more importantly, to come back and come back often. This is serving as an important marketing strategy for the Quiznos future.

The new menu is quality driven. It features more fresh seasonal veggies, natural chicken, savory steak, premium cheeses and even lobster and seafood salad. A menu that ensures a feeling of fresh culinary food, with a price that compliments the quality.

With nutrition education more prevalent than ever, now is the perfect time to give people the quality food they know they should be eating. When healthy meets delicious, people will pay for it.

Franchisees are feeling the love as well. They are now receiving a partial rebate on supply costs of the enhanced ingredients; a program to promote the company’s growth and keep their franchisees on board with the new direction.

Tell us what you think about Quiznos new direction. Is it Mmmmmmm…Good? Share your thoughts here or on Facebook at Weise Communications and follow us on Twitter at @Weise Ideas.