It doesn’t take much, just a good concept and the right execution, however more times than not it just isn’t enough to take our breath away.
Throw in a patriotic message, a pep talk about coming out of the recession, a great American automotive brand and, oh yeah, Clint Eastwood and you have just struck red, white and blue.
Chrysler deserves applause for their “It’s Halftime in America” commercial that beautifully utilizes the mesmerizing voice of Clint Eastwood to instill confidence that America ingenuity will prevail despite the economic downturn. He gives a sense of security that America is going to unify and triumph.
The ad not only brands Chrysler, but also promotes America. This is an excellent example of stirring peoples’ emotions to create a stronger connection with the brand.
In the spirit of America’s birthday watch Chrysler’s commercial and tell us what you think. Did it inspire you to celebrate America?
Want more? Watch the Saturday Night Live spoof here.
Happy July Fourth from the Weise Team!