I love traveling to New York City. I have wanted to take the cuisine home with me. I have wanted to bring Broadway home with me. I have even considered bringing the essence of busy city life home with me. The idea of wanting to take the city smell home with me, however, had not yet crossed my mind.
The Scent of Departure, a new collectable line of perfumes designed to bring back the essence of your favorite city in a bottle, does just that. They have created a line of scents that bring your favorite city to life, minus the airport lines.
Regardless if you can wrap your head around the concept, you have to give the company props for an inventive, bizarre yet notable advertising technique. Not only do they offer scents from Paris (scent of arrogance) to Munich (scent of beer) and 18 others in-between, but their packaging looks like an airport baggage tag complete with the airport code of letters that represents the city.
And you can bet your bottom dollar, euro or yen that their 1.7 oz bottle will make it through customs and TSA.
Playing off the “Proust effect,” a phenomenon psychologists use to describe the strong emotional memories that scents evoke, this marketing concept proves that high emotion promotion=sales; Giving you a memento while capitalizing on your trip of a lifetime.
Our suggestions for future scents: Seattle’s coffee, California’s beach bum, New Jersey’s tanning oil and Washington D.C.’s hypocrisy.
Tell us what do you think about bringing home your favorite destination in a bottle. Has this pungent advertising technique left a stench in the air?
Thank you to Bre Wolta, our contributing writer for this article.
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