The Federal Government and Centers for Disease Control just launched a new and graphic, $54 million dollar advertising campaign to curtail smoking. It is targeted to young people and the images are disturbing.
Will it work? Advertising that is shocking can be very effective if it grabs the audience, but can also backfire if the target market puts up defensive mechanisms and responds with the “it wont happen to me,” attitude.
What do you think? Will the ads hit home with a younger population? Will the ads get kids to quit smoking or avoid smoking to being with? What do you think about the new advertising campaign? Let us know your thoughts!