Social media is one of the biggest marketing tools for companies all over the world. While many companies have found success in this tool, the health care industry has taken a slower and more cautious approach to using social media. Facebook, the biggest social media platform out there, is a great place to start and a great learning tool if you are new to the social media experience. Mashable created a Facebook Marketing Series that includes lots of great tips and advice to get started. We have taken the 8 Tips for Health Care and Pharmaceutical Companies’ on Facebook and reworked them to reflect our experiences. Below are seven Tips for Health Care Companies on Facebook.
Tip 1: Is Your Product Consumer-Facing
Are consumers your target? If so, consumers love to research products online, so having a great Facebook page would be appropriate. On the other hand, if you are marketing to physicians, they do not discuss work on Facebook so it may not be the appropriate.
Tip 2: Provide Useful Information
The whole purpose of Facebook is the socialize, so don’t try to bombard consumers with things they are not going to do, such as asking them to follow several steps or share private information. On Facebook, just be helpful, provide your patients with the information they want to obtain and do not ask much more.
Tip 3: Ask Intelligent and Related Questions
Ask and listen to your consumers, if they are giving your site a chance, then they may be willing to participate.
Tip 4: Have Real Experts Lead Discussions
This is a no brainer; consumers want to speak with people who know the facts. So, if you are using PR or marketing to lead your social media content, make sure they know the facts as well as your experts, and have the experts readily accessible to help answer any questions that PR and marketing cannot.
Tip 5: Create a Publishing Schedule
Create a content schedule of relevant information and questions that can be delivered through your Facebook page. You need to stay relevant with Facebook users and the only way to do this is to continuously put up new content and questions to keep users engaged.
Tip 6: Establish the Right Success Metrics
Make sure you are not just using the “like” button or your number of fans to rate the success of your Facebook page. You also need to be looking at the number of conversations, the number of repeat visits, and pages viewed per visit.
Tip 7: Make a Social Media Commitment
You need to create a community for your consumers to participate. Continue to grow and feed your community.
With these tips and helpful hints, Facebook should be an easy way to start using social media. It is time for the health care industry to get more involved in this marketing tool and to start using it to benefit consumers and companies alike.