The recent evolution of Social Media and Social Networking has included business-to-business (B-2-B) marketers being able to improve prospect targeting and social networks connecting to each other. However, some of the members of the social networks are getting overwhelmed simply due to the size of these massive networks. Once lost, the social media experience for the member causes them to disengage and look for alternatives.
Today’s great business idea focuses on one of the next social media innovations. It is an alternative social network focused on very specific desires and interests; micro-social networks. These networks are less diverse, but highly targeted. For example, OpenEco is a micro-social network with just 3,530 registered members that provide tools to reduce greenhouse gas emissions, and encourage sustainability. This extremely focused, very motivated network is sponsored by Sun Microsystems (now Oracle).
For companies that implement micro-social networks successfully, it can provide unique brand independence, in-depth data collection, long-term marketing, rich content, and even revenue generating opportunities.
It is one of the classic marketing dilemmas, do you reach a large crowd and hope to connect with a few or do you deliver more value to a smaller audience?
If you are interested in learning more about developing a micro-social network, one of the software companies that are providing a twitter-like experience is Blogtronix. They have recently released Blogtronix Micro, which incorporates multimedia into a social networking platform. This micro-social network will enable companies to communicate and/or meaningfully respond in real-time to any customer or event regardless of their location.
Tell us if you have any micro-social networking success, and how you have been able to leverage the network into business gains.
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