In today’s poor economy, everyone is looking for ways to cut costs and often the marketing budget is the first to be slashed. But past experience has taught us that cutting marketing budgets in a recession could be a big mistake. So where do healthcare organizations – specifically those that manufacture surgical products – go to get the most bang for their buck and reach their largest audience? The Association of periOperative Registered Nurses (AORN) Congress, which will be in Denver next week, March 13 – 18.
AORN Congress is the largest surgical products exhibit floor in North America, and 10,000 – 12,000 attendees, including nurses and exhibitors, are expected this year. Operating room (OR) registered nurses (RNs) from around the world attend the show to gain first-hand knowledge of and experience with the newest OR products and services that help protect the safety and care of surgery patients.
Along with utilizing AORN Congress as a marketing tool, some manufactures are getting creative to reach their target audience. Healthcare product manufacture 3M Company partnered with AORN to launch “It’s in Your Hands,” a hand hygiene YouTube video contest. They asked perioperative professionals to submit videos that visually demonstrate the AORN recommended hand hygiene techniques. The winning video will be announced at AORN Congress, and the winners will receive a $5,000 educational grant made possible by 3M Company.
Now that’s an innovative way to get your name out there and drum up some positive PR – the educational grant is key!
Take a look at a couple of the submitted videos:
Congress is THE annual opportunity for surgical product manufacturers to get in front of their main audience – OR nurses – and show off their latest technologies. With limited marketing budgets, many manufacturers are taking full advantage of this show, as this may be one of the only marketing opportunities they have all year.
on Facebook
on Twitter
0 Responses to “A Big Help with Healthcare Product Marketing”