It is fun Friday at The Side Note and I just have to tell you, there is nothing more fun than the VW Punchdub 
commercial. It has had me laughing since the Superbowl. Not only do I love the VW brand, I love the nostalgia of the commercials.
Punchdub blue!
If you don’t know what I am referring to, you are not the VW target market – YET. Rest assured, you will be.
Even better than the commercials, is the total integration of the campaign. VW has created a back-end story about Sluggy Patterson, the inventor of the Punchdub game. He “blobs” and “tweeters”. You can follow him on twitter @SluggyPatterson and #Punchdub. You can also throw your own virtual punchdub from the VW site.
This is a great campaign that has great legs. It goes deeper than just one, very expensive, Superbowl commercial, and I for one am having great fun with it.
Enjoy the Sluggy Patterson story below. What do you think about the campaign? Does it bring back your own fun memories?
If you have not seen the commercial that brought it all back – check it out below.
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