Social media doesn’t really seem to have a “house,” does it? It’s used in many different ways by many different entities. I like the idea of communities housing or owning it, though. That puts the power back in the hands of the people, and that idea appeals to me.

I think this “debate” will continue, but I don’t see a conclusion.

Thanks for your comment.

–Beth

I think it depends if you see social media as a “media” or as a “platform”. As a media, may be PR is a good fit for it. But then SEO will want to leverage it for Social Media Optimization and advertising for….
As a platform, I mean a platform for communication/marketing/messaging, there’s no owner really. It’s like asking who house/own email between the different function in an organization that are using it. There’s so many use case if you see it as a platform that touches every business process, starting with marketing, that the question makes no real sense.
Or may be the answer is the communities “house it”, outside of the enterprise, because more and more communities are in the driver seat (i.e: the core set of individuals driving the conversation on niche topics)

Laurent