28
Aug
09

Sugary Sweet PR Treat

San Francisco Candy LandThe Candy Cane Forest and Lollipop Woods have never tasted so sweet. King Kandy and Princess Frostine have never seemed so real.

The world’s most crooked street was transformed into an enormous Candy Land for the game’s 60th birthday. The curves of San Francisco’s Lombard Street were paved with colorful game board tiles, while patients from a nearby children’s hospital stepped in as live players and helped the birthday bash turn out to be a delightful success.

What a fantastic, magical PR stunt for the children who love Candy Land and the adults whose childhood memories may very well reside there.


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