If you work in the franchise industry for any length of time, inevitably you will hear about the constant communication issues between franchisors and franchisees. The most eloquent way I have heard this issue summed up is this: The franchise owners bought into our organization because they trusted and believed in us. As soon as the shingle was on the door, all trust magically disappeared.
It is typically poor communication and a sense of us vs. them (franchisor vs. franchisee) that creates this lack of trust.
One easy, quick and relatively cheap way to get more information from owners is through online surveys. Gone are the days when surveys were too expensive to create and distribute. Now online surveys can be used to collect fast responses to potential sales and feedback about marketing campaigns or seasonal offers. Surveys can also be used to help determine annual conference agendas and receive quick feedback on presentations by CEOs.
Incorporating surveys into your communication culture can go a long way in making your entire organization feel “heard” and “understood” by the corporate office. This is the first step in developing and maintaining a feeling of trust among everyone in the organization.
Click here to read a posting on Listio that compares these online survey applications: Zoomerang, SurveyMonkey, FluidSurveys and MySurveyLab. And while its not included in this review, dont forget to consider using Twitter polls to create and distribute polls on social networking sites.
How do you use surveys in your organization?