As The Side Note has already mentioned, mobile marketing is continually and significantly increasing in importance and influence. I recently had the opportunity to present some mobile marketing ideas to a regional hospital and I thought it might be helpful to share some of those ideas here.
The important thing to ask when you are considering a mobile marketing campaign is: Are you going to produce a business-to-consumer campaign or a business-to-business campaign? Both can be implemented for healthcare organizations. Here are some ideas:
Consumer Marketing:
- Remind patients of periodical check-ups and examinations
- Announce upcoming events, such as health fairs or the location of bloodmobiles
- Remind patients to get vaccinations
- Offer health and safety tips, such as reminders to drink fluids when outdoor temperatures rise
- Post banner ads with click-to-call referral numbers for scheduling appointments
Business Marketing:
- Alert EMTs of emergency room diversion status
- Provide referring physicians click-to-call referral numbers
- Promote upcoming events, such as Webinars and CME courses
Weise Communications recently published a white paper on using mobile marketing in healthcare organizations. If you would like to receive a copy of this white paper, leave a comment and we will be happy to send it to you.
Is your healthcare facility using mobile marketing? Share your stories here.
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