GlobalSpec, a specialized vertical search, information services and e-publishing company, recently surveyed 555 marketers to better understand their wants and needs.
The survey yielded many interesting statistics, including:
- 73 percent of marketers place lead generation as their primary goal.
- 13 percent cited customer retention as their primary goal.
- 11 percent said that brand awareness is their primary goal.
Additionally, the marketers surveyed said that they value lead quality more than quantity.
So where are marketers planning on reaching these leads?
According to the results:
- 72 percent cited Web sites.
- 71 percent planned on using e-mail marketing campaigns.
- 65 percent will use SEO.
Surprisingly, only 30 percent of marketers planned on using Webinars as a preferred online channel. I would have thought this number would be higher due to the interactive nature of Webinars.
Overall, I enjoyed learning these statistics. It’s always beneficial to have an idea of what is important to marketers on the client side. Especially, considering the competitiveness of the business-to-business segment.
What channels does your business plan to use over the next year?
Has your marketing budget been cut?
If so, how do you plan to reach your customers and prospects using limited resources?
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