According to a post on mobile marketer Velti’s Web site, Healthcare providers in the United Kingdom have been asked to incorporate SMS campaigns to remind patients of upcoming appointments.
The recommendation is backed up by astonishing statistics. According to the article:
“6.5 million appointments were missed in 2007-2008”
“The problem is costing the NHS more than £600 million a year.”
I think this is great news for hospitals and patients. If we (the US Healthcare industry) can give patients a convenient way to either cancel or be reminded of upcoming appointments, perhaps, we can help take some of the financial burden off of the industry.
It’s like my co-worker says, “If my stylist can call to remind me two days before my hair appointment, I would think it shouldn’t be a problem for my hospital or doctor to do the same.”
Are you open to receiving SMS reminders from your hospital or doctor?
on Facebook
on Twitter
Recent Comments