As mobile marketing continues to increase in popularity, franchisors need to consider how this technology can be implemented to help grow local business. And as with all things marketing related, when it comes to franchised companies, it always gets a bit tricky. So to make your life easier, here are two ways to use mobile marketing for your franchises:
Mobile sites with maps: Regardless of if you are a service business, retail shop, restaurant or doggy day care, if you are a franchise, you have numerous locations. Ideally, you want customer loyalty no matter where they might live or travel to. Develop an easy-to-use mobile site with a one step “click to find a location near you” function. With the use of maps and click-to-dial numbers from handheld devices, customers will always be able to locate and access your locations.
Mobile banner ads: Targeting consumers with mobile banners can be done using many of the major targeting techniques used in traditional media. Franchise companies can choose to target customers based on their current location, demographics or behaviors. For example, if you are a franchised hair salon, a mobile banner targeting teenage girls during homecoming season can remind them to come to your locations to get their updos for the dance.
Use your marketing advisory boards to help determine other creative ways to implement mobile marketing campaigns that will help grow business for all of your franchise locations.
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