Ok, so Disney yanked the “Alice in Wonderland” trailer from YouTube that leaked a day early. Blogs are abuzz about the negative repercussions of Disney’s decision to pull the video until it was officially released the next day. Claims that the choice may have weakened excitement for the film’s debut, which could in turn lead to a reduced number of ticket sales and negative reviews, seem crazy to me. Here’s why:
1. Disney had planned on unveiling the trailer at San Diego’s Comic-Con International, a comic book and popular arts convention. They crafted a traveling installation that includes wardrobe (the Mad Hatter’s hair!) and props (the infamous “Drink Me” bottles) from the movie and takes those lucky enough to get a tea party invitation on an enchanted tour of Wonderland. (Check out twitter.com/important date for tea party tweets.) They obviously have an incredible campaign surrounding the movie’s debut. They deserved to release the trailer as planned, when they were good and ready.
2. The controversy that has brewed surrounding the YouTube yank is giving Disney more publicity than if they would have let it slide and left things be. Those who wouldn’t normally have cared about the “Alice in Wonderland” trailer are now watching it because of all the racket.
3. Tim Burton directed the film and Johnny Depp is the Mad Hatter. Everyone knows this duo is a delightfully bizarre combination of talent. March 5, 2010. I’ll be there!
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