I had hardly heard of the Bollywood dance craze before Slumdog Millionaire hit theatres, and didn’t actually get in the groove until I saw it a few months ago (better late than never, right?).
Esurance seems to have one of the more distinct brands on the auto insurance front, perhaps due to their vixen cartoon spy of a spokeswoman, Erin Esurance. She’s the leading lady of Esurance commercials, always saving the day with auto insurance. Erin’s World can be found on Esurance’s Web site and includes a virtual tour of her pad, her “secret diary” blog and an online gallery of her photos. It’s only fitting that such a happening gal would take part in such a happening scene (enter Bollywood).
Esurance recently launched a Bollywood Casting Call, where aspiring Bollywood stars can post online videos of their very best Bollywood dance moves. One winner will be chosen to morph into a cartoon character and perform alongside Erin in an Esurance Bollywood commercial.
I’m pretty sure I was a late bloomer on the hipster scene, but it still amazes me how many people have uploaded videos in attempt to boogie down with Erin. The amount of videos on the site forces me to reconsider my initial thought (this is silly!) and dub this marketing ploy hilarious and potentially brilliant. Take a peek. I promise you’ll find some videos that amaze you and others that are at least good for a chuckle.
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