Many business to business marketers have migrated over to the Twittersphere and have started reaching out to their respective customer bases. From what I have experienced on Twitter, some marketers get it and some just don’t.
Tom Pick wrote an article today on The WebMarketCentral Blog that aims to shed some light on the B2B dos and don’ts on Twitter. He suggests that the content provided by business to business marketers be broken up into four categories. Below is an abbreviated version of his post.
1. Help me do my job better:
Tom focuses this section on providing Twitter content that adds value to your customers’/prospects’ day-to-day job experiences.
Ask yourself these questions:
How can I help them “do something [they] already do, better-faster-cheaper?”
Can I “enable [them] to do something [they] couldn’t do before?”
Tom suggests using the following three sources to help find relevant information to post to your Twitter account:
A. Your own content
B. Twitters you follow
C. RSS feeds
2. Tell me something interesting:
Switch it up every once in a while. Tom says that your posts shouldn’t all be serious and business related. Posting non industry related, but interesting, content can help freshen things up.
3. Make me laugh:
When you are mixing things up, remember to include funny posts. These posts can be just plain funny or related to your industry. For example, if you work for a data management company, this video might be appropriate for your followers.
4. Have a conversation:
“Twitter is a tool for building relationships,” says Tom. I don’t think I could have said it better myself. Tom recommends that you use Twitters @reply feature on twitter to send messages to other Twitter users who are professionally related, and to use Twitter’s direct message feature for personal conversations.
Tom did a great job putting together this post. I think this can be used as a guide for business to business marketers who are either new to Twitter or would like to realize its full potential.
Hopefully, you can utilize these tips to earn some new business!
on Facebook
on Twitter
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