Archive for July 17th, 2009

17
Jul
09

Did you get the Virus?

So this a great little video..that you’ve probably already seen as it seems that most of the world has.

This video was emailed to me on Wednesday and by the time I emailed it around myself, 2-3 hours later, almost everyone I sent it to had already seen it.

This is a great example of how a little idea and a great little feel good story…and babies always sell…can go around the world in an instant.

So let’s get to the numbers:
12.5million views on YouTube :: as of today
The making of the video even had 1,533,659 views!

Did you notice the classic roller skating scenes from some movies in the ’70s and 80′s? ie. the jumping on the fence scene.

Not a bad site to cross-promote it and you know you’ve gotta have a Facebook page too.

Enjoy!



17
Jul
09

The Power of Citizen Journalism

You may have heard the story of Dave Carroll and his broken guitar. His comedic music video, United Breaks Guitars, tells the true story of how United Airlines broke his Taylor guitar and offered no compensation. The video has become a viral hit and received more than 3.2 million views since early July. And this is just the first installment. Carroll plans on releasing two more music videos about the experience.

While Carroll’s video puts a humorous spin on a serious situation, it is a strong example of the power of citizen journalism. Online resources enable the general public to produce and publish their own news, which should make consumer-driven companies a little nervous or at least more accommodating to their customers. Gone are the days when big conglomerates can treat customers poorly and expect no public backlash.




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