Yesterday I stumbled across a video on YouTube created by the Business Marketing Association (BMA). The video was filmed at this year’s BMA national conference, and it highlights the fact that not much has changed in business to business marketing. Sure the technology is different, but as you’ll see in the video, customers still need to know who you are, trust you and you must create a relationship with them.
The video is available below for your enjoyment:
What do you think? Do you agree with the BMA? Share your thoughts below.
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