Forgive us. This week we are out of sync with our typical blogging schedule. So let me first say that while we typically blog about franchises on Wednesdays, I realize Starbucks is not franchised. But their social media tactic for promoting their new ice cream products is worth learning about.
Starbucks Facebook Promotion
The simple fact that Starbucks is promoting their ice cream on Facebook is not incredibly newsworthy. What I like about the campaign is how they integrated all of their touch points. If you go to the Starbucks Ice Cream Facebook page (must be a registered user) you can send a coupon for a free pint of ice cream to a friend (quantities are limited each hour). I tried, selfishly, to send it to myself but since Colorado is one of the three states where this program is not available, I sent my pint to a good friend in Pennsylvania. After I sent it, I was asked to tell a friend about the program and easily directed back to the Starbucks Ice Cream Web site.I tried to send another pint of ice cream, but instead was given the option to download a savings coupon for myself.
I love the fact that several touch points were tied into this marketing plan. These included the share-a-pint, tell-a-friend, the downloadable discount coupon and the redirect to their site. This is a great use of social media for product launches. This campaign shows that using social media really can be worthwhile to businesses.
Are you implementing social media to help build you business? How are you using Facebook to generate leads and sales?
We are collecting social media for business building case studies and would love to include your best campaigns.
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