The Interactive Advertising Board (IAB) has released guidelines to help marketers trying to get their arms around social media.
The two documents offer definitions, commonly used metrics and industry best practices for social media. After reading both articles, I found the metrics document to be the most helpful. IAB did a very good job breaking social media up into three categories, describing each category and explaining how to measure success in each category. The other document was helpful, but I’ve come in contact with more companies using social media as a free medium to connect with their audiences than companies that buy advertising on these sites to reach their audience.
Full versions of both documents can be found on the IAB’s Web site or by clicking here.
Which document did you find more helpful? Why?
on Facebook
on Twitter
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