There are still quite a few people in the world wondering how social media sites like Twitter are relevant. For the most part, these people believe that those of us on Twitter are talking about our dog walking habits or morning coffee selection. From that angle, I would also ask how and why social media is relevant. But I view the world of social media differently. I believe it has a purpose and a usefulness. In addition, I think about everything we do for our clients based on the simple question: How will this help grow your business?
On June 8, I wrote a blog entitled Healthcare marketers: are you on the twitter bandwagon, or watching from the side?. And I read an article this morning reiterating how Twitter can help healthcare marketers grow their business, as long as they analyze this tool from a business-building perspective.
The article in the American Medical News (amednews.com) titled “Twitter: What’s the Use?” explains how Joel Wallskog, M.D., at Aurora St. Luke’s Medical Center, performed bilateral knee surgery while a communications professional posted surgical play-by-plays on Twitter. This is the most important quote from the story:
“Within a month of the surgery, Dr. Wallskog saw at least 10 new patients, all potential candidates for the surgery. Dr. Wallskog suspects the seed has been planted, and as the year unfolds, more new patients will come for a consultation as a result of Twitter.”
We see results like this for many of our clients, and you can find case studies all over the place with the same results. The fact is that social media networks such as Facebook, LinkedIn, Twitter, etc., all have a place in your business if you are using them correctly.
How are you using social media for lead generation? We are collecting case studies, so send us your information. We would love to include you!
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