What a great article from fastcompany.com! It never hurts to have a friendly reminder of what we should be thinking of to increase sales and not just maintain or get by. And I say “we” because recessions affect all types of business. None of us are immune.
Here is a summary of the top 10:
1. Track your marketing and public relations efforts
2. Look for new ways to re-position your product or service
3. Find new distribution channels—this includes the Internet
4. Create joint venture relationships
5. Implement a “rewards referral program”
6. Know your numbers
7. Be the expert
8. Stand out from the competition – differentiate yourself
9. Join a mastermind group or coaching program
10. Build stronger relationships with your customer base—send out a survey
So many to consider! One could find it difficult to focus and make changes. Yes, I say “change” because we all get comfortable with systems and ways of doing business. However, today we need to look down the road not always taken. We should do this more often than not.
For me, No. 6 and No. 8 work hand-in-hand and are the starting points. You need to know your bottom line, price points, and efficiencies, and determine how to leverage them. You also need to communicate to your market the reasons you are better and what you have to offer that others don’t. Only after that can you explore new ways to increase sales, like partnering with other businesses that compliment yours and offer your customers a better product/service.
What strategy have you implemented recently that is increasing sales? Is it on the list above?
For the whole article, click here.
on Facebook
on Twitter
Recent Comments