29
May
09

Great Signage Can be as Effective as an Marketing Campaign to Drive Business

Last Friday, I headed to the mountains like many of us in Colorado to celebrate the long weekend, do some hiking and visit my parents in Florissant (just east of Woodland Park).

It was raining and as we got closer we passed the Rocky Mountain Dinosaur Resource Center. My 9 year old has been asking to go for years. This seemed the perfect time since Saturday it was going to rain all day.

It has an amazing presence in the small western town of Woodland Park. The curb appeal is awesome and they have a large, hard-to-miss sign that posts upcoming events. Their signage is a great example of how you don’t necessarily need a big marketing campaign if you have effective signage.

The next day we went, grandparents and all. It was interesting to see a working fossil laboratory and enjoy the skeletons of many dinosaurs in a museum-like setting. There is a place, too, for younger kids to explore, color, do dinosaur rubbings and watch a dinosaur video. I was also surprised to learn the exhibits change as a result of their field work.  

 

So, if you find yourself looking for something to do on a rainy day near Woodland Park, I recommend you check out the Rocky Mountain Dinosaur Resource Center. Driving down Highway 24 and look for the large sign and dinosaur out front. You can’t miss it.

BTW…They have a great gift shop where you’ll find dinosaur themed shoes for the little ones and real fossils for the older. And, you may want to check out their hand-painted dinosaur chess set.

For more, click on the link: http://www.rmdrc.com/.


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