Restaurants are increasingly using Twitter. Why shouldn’t they? Twitter is an inexpensive medium that can be used to communicate with customers, generate brand awareness, monitor brand chatter etc.
Lisa Baertlein recently reported that, “Kogi, a duo of Korean BBQ-inspired taco trucks in Los Angeles, has “Tweeted” its way to international stardom and is inspiring restaurateurs seeking new ways to tempt diners during a deep recession.”
Kogi could not have predicted the immense level of success their Twitter account would have. Since November, they have accumulated over 15,000 followers and were featured on Nightline last night. Before that, Newsweek made this video.
I popped over to their Twitter account today. The person(s) responsible for maintaining their page is doing a great job connecting with their fans and providing relevant information about the company.
Surprisingly, many companies still have yet to adopt Twitter as one of their marketing mix elements. I believe the ones who adopt sooner than later will be the ones reaping the social media rewards! Not to mention, the price is right to get set up. FREE!
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