General Motors has made national headlines, splitting time between congressional hearing and sluggish sales reports, for some time now. The end of GM as we know it may be closer than I originally thought.
GM has reported that consumers are responding positively to a handful of their brands including Chevy, Cadillac and GMC. However, the opposite is true of the GM brand.
According to David Kiley of BusinessWeek, “GM has been back and forth for 20 years about what to do with the GM brand. Perhaps they are close to deciding. Ditch it.”
Kiley notes that GM may go into a “quickie bankruptcy in June” and that the company may be split into two separate financial entities. Kiley says that GM would create “a good GM made up of Chevy, Cadillac, Buick and GMC; and a bad GM made up of Hummer, Saab, Saturn and Pontiac […]”
He further suggests that GM take advantage of Chevrolet’s strong brand image and rename GM accordingly.
From a marketer’s perspective, it’s a no-brainer to use the Chevrolet brand as the new company’s name. If GM has been getting negative reviews of their brand for awhile, they should have done this a long time ago. Stop pushing GM and start selling what consumers want. Start selling Chevy’s!
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