YouTube as we know it may soon come to an end. The site is currently partnering with Universal Music Group to build a site devoted to music videos.
Vevo, the proposed music site, will make music videos available for free. YouTube users will be able to search for music videos using their engine but; the videos won’t actually be on YouTube’s site. Users will be transferred to Vevo to watch the actual videos.
The Business Insider’s Dan Frommer is concerned that the project could end up hurting YouTube’s long term revenue stream. In his article he said:
“Moreover, without music videos (and TV clips, etc.) what’s left on YouTube? User-generated stuff that Google can’t sell ads on, some leftover pirated content, dogs on skateboards, and… what else? YouTube is popular because it has everything in one place for free. Fragment that into different sites with different experiences and YouTube could lose its status as the go-to place for video on the Web.”
I agree with Dan. I go to YouTube weekly to watch music videos of lesser-known artists. With that said, I am curious to see which of my favorite musicians will no longer be “on” YouTube. Not to mention, Tracy is worried she won’t be able to watch her precious ABBA videos.
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