ExecTweets is a new application is now available for Twitter users. The service, which was created via a partnership between Federated Media and Microsoft, includes some of the United State’s most influential business leaders, and was created to enable twitter users to easily follow the tweets of top business executives.
ExecTweet aggregates the tweets of executives and allows users to give “up” or “down” ratings to each executive’s tweets. The ability to search for executives by industry is my favorite piece of functionality of ExecTweets. Government, Healthcare, Media/Advertising/PR and Retail are just a few of the industries available for Twitter users to search.
When you go to the “about ExecTweets” page, you’ll notice that many Fortune 500 companies have a presence on Twitter. This includes Adam Brown (Coca-Cola), Barry Judge (Best Buy) and Dave Minifie (P&G).
ExecTweets, which is currently only available in beta, should prove to be a valuable tool for Twitter users to gain helpful insight from executives who are leading some of the world’s largest corporations.
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