According to a ComScore report published last month, YouTube surpassed the 100 million-viewer mark for the first time in its history.
YouTube is a tool that often doesn’t get used enough by marketers but clearly should be considering its viewer numbers. MarketingProf’s recently published an article titled, “How to Market on YouTube.” This is a great article for marketers that presents tips and success stories.
According to the article:
“Jonathan Mendez of optimizeandprophesize.com is an evangelist for the power of tags for marketing on YouTube. His advice is to make copious use of tags on your videos (ensuring, of course, that the tags are all relevant to the content), to spread your tags out among your clips, to use adjectives to make your videos more visible to folks searching based on their mood, have some category descriptor tags (bearing in mind that YouTube’s default search settings are Videos, Relevance and All Categories), match your title and description with your most important tags, and don’t use natural language phrases or waste tag space on words like “and” or “to.”
My favorite success story from the article is about Blendtec and their viral campaign. I like it because of its originality, honesty and effectiveness. For example, the newest video on their YouTube channel attempts to blend the U.S. Bailout.
Click here to read the full article.
on Facebook
on Twitter
Recent Comments