In the past week, two prominent print magazines have announced they will be ceasing production of their product Blender and Maxim.
Blender announced last week that April’s edition, featuring Kelly Clarkson on the cover, will be the last issue. The publication has been around since 2001 and according to Eric Danton, Blender “positioned itself as a general-interest music rag, with big-name stars on the cover and big-interest topics inside.”
Maxim also announced very recently that their UK version will no longer be available at newsstands and will be replaced by the U.S. version. June will be the final print edition but, Maxim UK will still be available online. The Guardian quoted the publisher’s chief executive, James Tye as saying:
“The Maxim brand remains the best-selling men’s lifestyle magazine in the world, but Dennis Publishing must move with the times and recognise that the future of the brand in the UK is online.”
According to SmartBrief, magazine ad spending has been decreasing and is forecasted to continue its downward spiral moving forward. Below is a chart that accompanied their article.
The fall of these publications is unfortunately a sign of the times and becoming all too common. Magazine publishers have a tough road ahead of them. The ones that end up successful will be the ones that find creative ways to supplement lost print ad revenue with alternative revenue streams.
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