When I was searching for April Fool’s pranks to share here today, I was almost certain that I wouldn’t find any related to marketing or PR. Happily, I was wrong.
The Museum of Hoaxes has a top 100 list of April Fool’s hoaxes of all time, and many of the jokes were orchestrated by media outlets or by companies that used advertisements as the vehicle for their pranks.
Following are a few of my favorites. Vote below on which one you like best.
The Swiss Spaghetti Harvest
1957: The respected BBC news show “Panorama” announced that thanks to a very mild winter and the virtual elimination of the dreaded spaghetti weevil, Swiss farmers were enjoying a bumper spaghetti crop. It accompanied this announcement with footage of Swiss peasants pulling strands of spaghetti down from trees. Huge numbers of viewers were taken in. Many called the BBC wanting to know how they could grow their own spaghetti tree. To this the BBC diplomatically replied, “place a sprig of spaghetti in a tin of tomato sauce and hope for the best.”
The Left-Handed Whopper
1998: Burger King published a full page advertisement in USA Today announcing the introduction of a new item to their menu: a “Left-Handed Whopper” specially designed for the 32 million left-handed Americans. According to the advertisement, the new Whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release revealing that although the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants to request the new sandwich. Simultaneously, according to the press release, “many others requested their own ‘right handed’ version.”
Sidd Finch
1985: Sports Illustrated published a story about a new rookie pitcher who planned to play for the Mets. His name was Sidd Finch, and he could reportedly throw a baseball at 168 mph with pinpoint accuracy. This was 65 mph faster than the previous record. Surprisingly, Sidd Finch had never even played the game before. Instead, he had mastered the “art of the pitch” in a Tibetan monastery under the guidance of the “great poet-saint Lama Milaraspa.” Mets fans celebrated their teams’ amazing luck at having found such a gifted player, and Sports Illustrated was flooded with requests for more information. In reality this legendary player only existed in the imagination of the author of the article, George Plimpton.
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