The New York Time’s Freakonomics column recently posted a story about a new Jos. A. Bank promotion that seems to be turning into a common marketing strategy.
The “Risk Free Suit” promotion allows a consumer to purchase a suit at Jos. A. Bank, and have the full price of the suit (up to $199) reimbursed if they lose their job by July 1, 2009.
Strategies like this and one that Hyundai launched at the beginning of the year uniquely encourage hesitant consumers to buy. I think both companies will be very successful in taking advantage of the opportunity to add some security in a very frail moment in our nation’s history.
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