The British television advertising awards (btaa) were recently held in London. Hovis, a bread manufacturer that has been in business for 122 years, won the award for best television commercial. The 122 second ad, called “Go on Lad,” takes you through 122 years of Britain’s history. I really liked this commercial because it did such a great job of telling a story. My favorite part was when the young lad was running past a window with a radio in it during WWII. As he was doing so, Winston Churchill could be heard reciting part of his famous speech saying, “we shall fight in the fields and in the streets, we shall fight in the hills, we shall never surrender.” It was components like that that made me feel apart of the boy’s journey.
I have posted the video below for your enjoyment. Click here for a full list of winners. (Courtesy of Brand Republic News.)
wow! What I’d do for a client like that.
If they just bought enough bread for the cast and crew of the shoot….that would spike sales right there!
Nice post Woolery.