The Side Note

I thought this guerrilla marketing/public awareness campaign by Ogilvy Action and MTV Switch was pretty ingenious.

In order to inexpensively raise awareness of rising sea levels, they used Amsterdam’s canals as the location to post signs – held up by very realistic-looking inflatable hands – that contain two simple sentences and MTV Switch’s Web address.

The campaign signs clearly get across the message of global warming, but they also suggest the idea that we are all going to drown in the rising seas if the problem is not solved.

It’s certainly an in-your-face campaign that surely received the attention desired. How clever!